Encouragement of entrepreneurial passion among agriculture students through role models (Case study: College of Agriculture and Natural Resources, University of Tehran)

The present empirical research aimed to investigate role model effects on entrepreneurial passion. Research method was non- experimental descriptive- correlation method. The statistical population comprised of senior and junior undergraduate students as well as graduate students of the University College of Agriculture and Natural Resources, Tehran University. 205 students were selected using the Daniel formula through quota sampling method. Research instrument was a questionnaire whose validity and reliability were reviewed and approved. A dominant statistical method was Principle Component Analysis (PCA). The empirical results showed that there is a role model difference in the level of entrepreneurial passion. The research makes an important contribution to the field of entrepreneurial education by concluding that entrepreneurial passion in higher educational context is not a simple matter, but a rather complicated process that is depend on external variables such role model. End of research some implications are provided for agricultural entrepreneurship education.