Solutions of Mountain Tourism Development in Amlash Township by SWOT Analysis Model

Mountainous region is one of the most favorite destinations for tourists in the world. The lack of oppropriate planning from responsible organizations and lack of enough information regarding potentials of the rurals mountainous region by tourists and being reluctance for investing from private sector in providing proper equipment for tourists in mountainous region cause lack of improvement in the tourism industry in this regions. The current research is done in one of the mountainous ranges of Guilan province to answer this question that what are the advantages and limitations of tourism development in amlash mountainous region and what ways to exsit for development of tourism mountainnous? According to this issue that recognition of power points, weakeness points, opportunity and threat and planning in order to removal limitations and improving benefits and creating economic and social in this area are the obvious goals of this research, so this research using survey method (descriptives – analytical) field studies and completing questionnaire by kind three statistical population (tourists, rural family (people), local managers) and determining power, weakness, opportunity points and threat in from of economic, social and cultural, nuthral and physical and basic factors with SWOT method collect strategies and short term, mid term and long term time programmes in order to planning to develop mountainous tourism in Amlash city. Studies and examinations show that accordingto power and weakness points and opportunity in region, threats and weaknesses rates is very high, too and the region in a view to developing tourism prospers a damageable level and it´s necessary to distribute and allocate renewed sources and true and reasonable planning in the region.