An Integrated Strategic Performance Management Model using the Balanced Scorecard, AHP and Fuzzy QFD

This article aims to help the construction companies to move towards achieving their long-term goals and excellence in operations in all strategic and operational aspects using optimal and efficient strategic management system. The statistical population consisted of Behsaz Kashaneh Tehran Construction Company. After developing SWOT strategies and strategic objectives, Balanced Scorecards were designed in four perspectives including financial, customer, internal processes, and learning and growth. In this regard, AHP was employed for weighting due to different importance of these perspectives. Fuzzy QFD model was employed in the process of drawing strategic map in four mentioned strategic perspectives. Finally, balanced scorecard was designed in four mentioned perspectives and for each of strategic objectives. Company performance was then measured based of the figures. The results show that not only correct design and application of Balanced Scorecards by AHP increase the performance in growth and learning (97%), and internal processes (87%) but also such cause-and-effect relationship permeates through the customer's indicators (83/8%) and financial perspective (113%).