Identifying and Prioritizing Contributing Factors in Supply Chain Competitiveness Using PLS- FAHP Techniques (Case Study: Payam Shoes Company)

One of the qualities of today's successful companies is competitiveness power and at the same time, a blatant feature of unsuccessful ones is lack of this quality. The main aim of this research is to Identifying and prioritizing contributing factors in supply chain competitiveness in the footwear industry. Data were collected from 82 employees, experts, and managers of Payam shoe firm and examined the impact of four different factors Including green supply chain management, supply chain partnership, sustainable approach to supplier segmentation and knowledge management process capability on supply chain competitiveness. To analyze the data and testing the proposed model in the statistical phase of research, partial least squares (PLS) method, and to prioritizing contributing factors in supply chain competitiveness in the operational research phase of research, FAHP technique was used. The results of the statistical phase of research indicate that “supply chain partnership”, “knowledge management process capability”, “green supply chain management” and “sustainable approach in supplier selection and segmentation” have a significant positive effect on supply chain competitiveness. The results of prioritizing contributing factors in supply chain competitiveness by using FAHP indicate that “supply chain partnership” is the most important factor in supply chain competitiveness and after that “knowledge management process capability” was located in second priority. Finally, some practical strategies for managers are discussed and some suggestions for future research are provided.