Strategic planning for safe and smooth within-city trips with an emphasis on travels' purposes (Case Study: city of Kerman)

Within-the-city and out-of-city trips, either for the goods or passenger transportation, constitute a major part of our everyday activities; and in fact only through these trips, we'll be able to work in different places. Accordingly, one of the strategic planning models used in the field of transport and traffic, particularly in relation to the trip's objectives, will be the traditional model of Qspm. The aim of research was to develop a strategic planning for safe and smooth within-the-city trips, emphasizing the trips' goals in the city of Kerman. This study was a descriptive-analytical study, carried down using field studies, and data collected from and documentary and library reviewings, questionnaire (on the 70 official and passenger ones), then having analyzed the data, using Qspm strategic model and GIS software. Results show that the most frequently daily references to the studied streets –based on the purpose of trip- was related to "doctor Shariati st, 77 cases", and the least references was related to the "shahid gharani st, 12 cases". Among the objectives of the trip; trips with the goal of "treatment, administrative, commercial, personal affairs, and professional", marked as the highest purpose; and trips with the "educational, cultural-religious, sports and tourism" purpose, marked as the lowest amount, in the studied streets. The least referred streets, considering the purpose of within-the-city trips, were "Shahid Bahonar-Shohadaye Khanuk st, with a total of 54 minutes, Shahid Gharanii, with a total of 90 minutes, and jihad boulevard, with a total of 90 minutes"; and the most heavily trafficked streets were "doctor Shariati st with a total time of 295 minutes, and Shahid Rajai st with 225 minutes". The highest number of accidents were in the month of "Bahman, Tir, Khordad, Day, Shahrivar, Farvardin, Mordad, Mehr and Azaar"; and the lowests, for the month of "Ordibehesht, Esfand and Abaan". Hence, the strategic strategy for the studied area, was a conservative or compliance strategy.