Typoloqy of Audience's Reaction to Religious Message from the View of Holy Quran

Nowadays, social communications and media are among the most important field of studies. Communication has at least three components including message, messenger, and the receiver; and since at least one component is the audience, the studies related to audience are of great importance. One of the important issues in this regard is to recognize audience's types of reaction to the message because knowing how they react to message affects how message is created, how, and how much it exerts influence. The present paper seeks to explain audience's types to reaction to religious message from the view of the Holy Quran. It uses a documentary method with a descriptive-analytical approach. The author believes that the Holy Quran is the complete and perfect instance of religious message, so audience's types of reaction to it can help us recognize their types of reaction to religious message. The findings indicate that reactions are generally divided into acceptance and non-acceptance; the former includes from verbal acceptance to behavior change in the audience, and the latter have several sub-types including refusal, denial, making excuse, and enmity with religious message.
Journal of Media Religious Studies, Volume:1 Issue: 1, 2019
93 to 112
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