Changes in Addressing Strategies based on Brown and Levinson's Politeness Theory among Iranian Lecturers & Students: Case Study of University of Tehran

Article Type:
Research/Original Article (دارای رتبه معتبر)
As a consequence of the digital revolution, the growing of mass media, and the phenomenon of globalization, our contemporary world has been changing from various perspectives. Because of these changes, human society has been facing various new challenges. Due to close relations between society and language, social changes have always been a cause of various changes in language, and have had a significant influence on the traditional structure of many languages. Current research looks into the linguistic changes in contemporary Persian in connection with politeness elements by using Brown and Levinson's politeness theory through field work. 200 professors, students of previous generation, in the 29-69 age range, and  200 current undergraduate students at the University of Tehran, in the 18-25 age range, were a target of our questionnaire for the Survey. The forms of addressing/naming in four types of linguistic performances at the University of Tehran have been investigated in this research. The results of the investigation showed clearly that in comparison with the past, positive politeness has been growing gradually, and has been passing negative politeness in students' language strategies at the University of Tehran.
Journal of Sociolinguistics, Volume:2 Issue: 2, 2019
83 to 98  
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