The Status of Entrepreneurship Education in the Syllabi of Persian Language and Literature Major, with an Emphasis on Behavioral Approach

Considering the entrepreneurship role in the development of societies, entrepreneurship education should be tailored to the needs of universities and in line with the characteristics of each scientific group. The current research aims at evaluating the status of entrepreneurship education in the syllabi for Persian language and literature major with an emphasis on behavioral approach on the basis of descriptive-analytical method. The results of the study showed that entrepreneurship issue has not yet received proper attention in the Persian language and literature major, while entrepreneurial capability exists in a variety of areas such as dress design on the basis of ethnic beliefs, naming, story therapy, literary tourism, content production, editing and education, and computer games. In fact, the existence of weaknesses in the area of education and skills and experience development has led to the students’ failure in the entrepreneurship area despite having higher education. In the syllabi of different courses of this major, entrepreneurship issue has received no attention at all. In order to resolve this problem, some units appropriate for entrepreneurship in the Persian language and literature major are suggested to be added to curriculum by reviewing the syllabi. This problem can be resolved even by launching new branches of studies, especially interdisciplinary majors. Moreover, the students of Persian language and literature major gain no entrepreneurial experience and skill at university. Effective measures can be taken in this area by establishing entrepreneurship cores, holding workshops, sending students to various centers as apprentice, computer simulations, interviewing entrepreneurs, setting up student businesses, and conducting environmental explorations.