Health tourism efficiency in Iran and selected countries and strategies for improving the situation in Iran

In health tourism, it is necessary to consider the level of performance, so that managers of this section will use methods to use resources to achieve high performance. This study examines the effectiveness of health tourism in the MENA countries and the OECD,as well as some of the provinces of Iran, and finally, solutions will be presented to improve the situation in Iran. The method of doing this research is data envelopment analysis and variable returns to the output-oriented scale as well as software used in this research, DEA Solver. The results show that among the MENA countries, the countries of Jordan, the UAE and Turkey have the best performance. Iran is also ranked 6th in the 7 countries surveyed. From OECD countries, Austria and Poland are good. In the provinces, Tehran, Khuzestan and Qom are also most effective. Based on this study, investing in infrastructure and marketing is an effective strategy for health tourism in countries such as Iran.