A Study of the Status of Sports Media in the Development and Promotion of Championship Sport Components

The present paper aims to study the status of Sports Media in development and promotion of championship sports and its different Components. The applied methodology was that of descriptive -comparative. The study utilized a survey research design with the field data-collection method. The statistical population included sport and media experts as well as national championship sport. Using the non-random convenience sampling method, 150 subjects were selected. The researcher prepared a questionnaire focusing on different dimensions of championship sport. Validity of the questionnaire was confirmed by a panel of experts and university professors, and its reliability was established by calculating Cronbach’s alpha (α = 0.88). Descriptive statistics was used to describe the individual characteristics of the subjects. The Kolmogorov-Smirnov test was applied to check the natural distribution of the data and the wilcoxson test was used to examine the significance of the hypotheses. The results showed that there was a significant difference between the current status and the desired situation of Sports Media in development of championship sport components (P=0.05). The values of Z were -7.925, -7.576 and -7.657 from the viewpoints of, respectively, media experts, sport experts and athletes. It seems that the main reason of the difference between the current and desired situation is incomprehensive programs in Sports Media and/or media authorities’ poor knowledge of the different dimensions of championship sport.