Explaining the Incentive Model of Tourists using Structural Modeling in the City of Torqabeh

The tourism industry is growing and profitable, which has attracted the attention of many planners. One of the factors of the growth and development of this industry is the identification of the needs of tourists based on their motives. Hence, identifying the motivations of tourists will play an important role in the planning of tourism development. This research seeks to identify the motivation of tourists for presenting suggestions based on this. The methodology of this research is based on descriptive and analytical method. The statistical population of this study is tourists entering the tourism zone of Torqabeh. The size of the population includes 200 individuals which have been selected by Cochran's formula. In data analysis phase, one-sample T-test, Friedman and Xi-two have been used. The results indicate that tourism planning and identifying the motivation of tourists among the seven indicators of adventure (0.889) and recreation (0.824) are more important for tourism development and planning; and the compulsory, health, belonging social, and cultural indicators are next in the rankings of tourists. In fact, poorer indicators are more important for tourists in tourism development. Therefore, the emphasis and planning to increase the rankings of weaker indicators will have a major role in increasing the number of tourists. Emphasizing social aspects such as creating and improving attractions such as handicrafts and encouraging local communities will play a major role in attracting tourists.