Motivation’s to presence of Iranian spectators in Volleyball World League and its relationship with background, amount and renewed presence

The fans such as athletes are main customer’s sports that their motivation’s to presence in sports Competition is very important. Thus, determining the motivation’s to presence of Iranian spectators in Volleyball World League and its relationship with background, amount and renewed presence was purpose of the present study.

The research was descriptive survey. The populations were the all spectators of the Iranian national team in the game against Italy in the World Volleyball League qualifiers series (2014) were present. According to the table krejcie and Morgan were assigned 372 people of spectator’s component sample. The data’s collection tools were questionnaire motivation’s to presence (Elahi, 1391) and renewed presence (Lim, 2006) which their validity was confirmed 8 persons of sports management experts. The reliability coefficient with Cronbach's alpha was confirmed respectively 0.87 and 0.70. Binomial test, Pearson correlation, simple and multiple regressions was used to analyze the data.

The results showed the presence of motivations have a significant relationship only with variable willingness to renewed present and motivation's components have predictive capability willingness to renewed present (30 percent).

According to the results of study whatever managers focus on motivation's factors spectators and it will strengthen them can be expected to increasing context and willingness to renewed spectators.