Impact of pricing and improving public transportation in the city's central area (CBD) On Choosing Traveling Means in Isfah

The field and

The increase in population growth and the expansion of the streets and, consequently, the rise of cars have increased the crowds, congestion, air pollution and also noise and become one of the major problems of metropolitan cities. Some of the main objectives of transportation management policies are included reducing vehicle numbers, reducing the travel time of public systems and improving access to the public system as absorption policy and fuel pricing, parking pricing and entering the city center as disposal policy. The pricing policy in the city’s central area (CBD) was one of these policies, and knowing its impact on controlling the entry of cars into the area is an important issue. So,The purpose of this research is to evaluate the reduction of the use of personal vehicles due to the pricing of the in the city’s central area (CBD) before and after the improvement of the public transportation system.

In this study, since there is no possibility to observe the conditions for improving the public transportation system, so has been used the preference method and the information has been collected through in-person interview with personal vehicle users. With notice that the purpose of the trip was job for more than 50 percent and about 25 percent for purchase, the impact of cordon pricing and improving the public transportation system was examined for all travels, business trips and shopping trips. Interviewees responded to questions about travel characteristics, socio-economic characteristics, and their choice options in terms of pricing policies for personal vehicles.

The results show that with the existing public transportation and pricing of 40000 and 80000 rials , respectively , in 68 and 89 percent of trips, passengers have changed their personal vehicle and in terms of improving public transportation seystem are 93 and 98 percent respectively.

 in improving and expanding public transportation systems take care, and then, pricing is to be used with the goal of reducing the loging cars and making money for further development of public transport.