Recognition of Urban and Regional Identity-Oriented Competitiveness Opportunities .Case Study: Urmia City

The sustainable competitiveness of every city and region has an unbreakable relationship with the identity and identical contexts of that area. Contexts factors, as valuable indigenous elements, can be a significant place in the redefinition of urban competitiveness and entrepreneurship. Contexts as valuable domestic elements and factors can have a high role in redefinition urban competitiveness. Studying in identical contexts, especially in the natural, cultural, social, and economic dimensions, will advance the sustainable competitive advantage, can be create the desirable economy future. The purpose of this research is to definition the role of identical contexts in urban competition and how to create competitive advantage in the context of an analytical and documentary research with an underlying strategy. Contextual competitive advantages can be defined in the natural, geographical, historical, physical, cultural, social, economic, scientific and sports contexts. Contexts are a set of intrinsic and inseparable elements of phenomena, the emergence of their identity. The contexts of cities and regions are a constructive dimension of spatial, temporal, cultural, social, and other existing components. These areas represent the dynamic identity of cities and regions over time and space and are characterized by their differentiation. Identifying and focusing and emphasizing the value of identity of cities and regions in terms of capability and sustainability can help to improve their compatibility. In other words, the Contexts of growth, progress and competitiveness of the power of cities and regions. The most important strategies presented are: Rehabilitation and improvement of the condition of the Lake Urmia and its branding in the natural and tourist and scientific aspects - Branding of architectural, historical, cultural and sporting places in Urmia-Hosted by national and international scientific, cultural, artistic and sport events- Comprehensive tourism infrastructure development Region, especially ways and services of recreation, recreation, texture and buildings and historical buildings of Urmia for tourists-the construction of a brand house for each of the unique goods of Lake Urmia, Urmia Quotes and Halvah, Urmia Urban Places and Urban Spaces - Social and cultural and artistic circles of poetry and poetry and indie music - the development of space High-quality greenery - Elimination of legal barriers and improving the political and human rights of Iran and Urmia at the national and international levels - Organizing and functioning of the city of Urmia and its surroundings - Branding and promoting the competitive ability of the volleyball gym - creating the route of tourism and the homes of the tribes and Religions - The definition of Urmia’s competitive vision based on the natural, historical and cultural competitive advantages.