Investigating Iran's Situation in the melons and cantaloupe World Market & Screening of business partners

The second largest producer of melon and cantaloupe is assigned to the Islamic Republic of Iran during the years 2001-2017 after China,and these products can play an important role in the development of non-oil exports. The paper aims to examine the place of Iran in the export of melons and cantaloupe among 15 major exporting countries. Needed information for calculating indices was gathered from FAO and TRADEMAP sources. The 15 largest exporting countries were selected for comparison: Spain, America, Brazil, Netherlands, Mexico, Guatemala, Costa Rica, France, Honduras, Morocco, China, Italy, Iran, Australia, South Africa. The structure of the melon and cantaloupe market was investigated using indices of concentration ratio and Herfindal-Hirschman. Also, using the business mapping index and the global integration of the market, this market has been identified. In the following, by using the screening method (weighted average of the import advantage index and several other indicators), the target markets of Iranian melons and cantaloupe have been ranked.The results showed that the IRAN with the relative advantage of exporting 3.8 is ranked seventh in the world.Also, the average indices of the structure of the melon and cantaloupe market during the period of the study (2001-2017) are open-ended multilateral, with Spain having the highest share in the export of melon with 20% of the world market  and with other countries there is a lot of difference.in 2017, four countries (Spain, the Netherlands, Brazil, Guatemala) have nearly 50% of melon exports. Based on a basket of agricultural commodities, the evaluation of the trade plan during the period under review, showed that Iran was the winner in the declining markets. Based on the results of the screening method, the countries are the target markets for Iranian melons and cantaloupe, respectively In the first to thirteen priorities: United Kingdom, Germany, Denmark, Sweden, Estonia, Armenia, Kuwait, Bahrain, Qatar, the United Arab Emirates, China, Kazakhstan, Hungary.