Designing a competency model based on the New Leadership Literacies in the Economic Area: a Qualitative Content Analysis

The current skills of leaders will not be enough to succeed in future. Future leaders should be equipped with new literacies. This study intend to generate the new pattern of the new leadership literacies of senior managers of economic areas.The method of research was qualitative content analysis and reference data of research included the books of Hames (2007) and Johansen (2017), which were completely studied. Unit of analysis was theme. The study findings included 184 basic themes in the top ten themes of literacy organizers: 1.’Networked Intelligence’: Adaptation through learning; 2.‘Futuring’: to cope better with complexity; 3.’Strategic Navigation’: helping to assure the long-term viability of the whole system; 4.’Deep Design’: continuous consciousness; 5.’Brand Resonance’: Viral forms of communication; 6.’Looking Backward from the Future’: Clarity; 7.’Voluntary Fear Engagement’: turning fear into something positive; 8.‘Leadership for Shape-Shifting Organizations’: liquid leadership; 9.’Being There When You’re Not There’: very skilled at choosing the best media for communicating, and 10.’Creating and Sustaining Positive Energy’: balancing their own personal energy. In the new era, administrators equipped with new literacies, would help them develop the organization, their subordinates, and respond to the environment and gain competitive advantage.