Media persuasion theoryAnd its representation in the library's information performance

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

In addition to providing many of the cultural and social needs of its members, new libraries provide a platform for users to take advantage of computer facilities and quick access to cyberspace. Recently, the library seems to be a kind of media and communication space in which some communication theories can be considered current and current. One of these communication theories is persuasion. Persuasion or transcendental communication is one of the most important topics in media and human communication, which in general is the basic and ultimate goal of all types of communication behaviors. This article seeks to trace the components of the library from this perspective and answer the key question of how the relationship between media persuasion and the library is made possible and how one can persuade the media in the field of information science and the field of information science. He studied science. In this research, which has been done by the method of describing, explaining and analyzing information, it is determined that media persuasion is used both in using the semantic theory of information, in the stage of formation and encryption, and in the stage of receiving messages.

Language:
Persian
Published:
Media and Culture Journal, Volume:10 Issue: 1, 2020
Pages:
79 to 100
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