The creativity of the Celebrities in Instagram on the public policy process

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Background

It is noteworthy that the presence of the Celebrities in politics and Instagram pages provides the conditions to communicate directly with the audience. The benefits of celebrity from Instagram have to be creative and intelligent. According to Giddens' theory, creativity emerges with two factors of agency and structure

Purpose

The aim of this study is to identify the relationship between the creativity of celebrities and the public policy process.

Method

In order to understand the relationship between agency and structure in the emergence of Celebrities creativity, it is highly unlikely that a survey of 384 instagram users following the Celebrities pages would be possible.

Conclusion

Respondents say there is an inverse relationship between the agency of the Celebrities and the perceived political problem. The structure and perception of the political problem is reversed, meaning that if the activity of political parties, media, political and intellectual elite decreases, and the presence of Celebrities will increase. But there is no relationship between Creativity in Problem Perception and Solution. At the law implementation stage in the policymaking process, there is a relationship between the effectiveness of Celebrities and law implement. There is a direct relationship between social structure and law implement. The more the function of parties, the media, the political and intellectual elites are used, the more the Celebrities as symbolic capital and the more the tendency of the Celebrities. There is also no correlation between the creativity of the Celebrities and the evaluation of law enforcement

Language:
Persian
Published:
Journal of Innovation and Creativity in Human Science, Volume:9 Issue: 36, 2020
Pages:
217 to 242
magiran.com/p2209551  
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