The Strategic Analysis for the Needs of fans of Iranian Premier League football Teams Based on Boston Consulting Group Matrix and Gray Relational Analysis
Research/Original Article (دارای رتبه معتبر)
ObjectiveThe spectators’ for clubs is considered the most important group for earning money. therfore identifying the needs of the sports spectators and their positive perception of the quality of the services is so important to support, presence and income for teams. Accordingly, the present research was conducted to analyze the strategic needs of the fans of the Iranian Premier League football teams.
MethodologyThe statistical population of this research were all fans of 3 match Persepolis - Esteghlal, Peykan-Esteghlal, Sepidrud-Persepolis. According to the number of items, 400 questionnaires were randomly distributed and finally, 373 correct questionnaires were analyzed. The reliability of the questionnaire was determined using Cronbach's alpha. To evaluate the Needs of fans was used Researcher-made questionnaire. Its face and content validity were confirmed by sports management and its validity was tested by confirmatory factor analysis. also, BCG matrix tool and quantitative analysis of gray data and relations of strategic situation in each of the dimensions and components of service quality were investigated.
ResultIn the analysis of the data, a five-dimensional exploratory and confirmatory factor analysis was identified which was prioritized using gray relationships. These dimensions consisted of physical facilities, management factors, atmosphere,Extra servic, media and Notices.
Conclusionmost of the research components were in question home, therefore, it is recommended that managers be encouraged to admire sports fans' satisfaction with creative and planning, which is not costly and time-consuming.
Journal of Sport Management and Development, Volume:9 Issue: 2, 2020
102 to 120
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