The Hidden Approach of Politics and Ideology in Translating Media Vocabulary

Vocabulary is chosen purposefully in the media to convey specific concepts. A quick look at how words are chosen in the media shows that the meaning of the media is hidden behind the words. Targeted vocabulary selection also includes media translation activities. In this research, we first point out the importance and position of media translation, and then we talk about factors such as politics and ideology and how they imperceptibly penetrate the lower layers of meaning and introduce themselves to the audience in the form of truth. The research method in this research is descriptive and analytical and the statistical population is news texts translated from Arabic to Persian and vice versa. We searched the Arabic and Persian media and collected news texts published in these media in the last few years. And among these news texts, phrases that were in line with the objectives of the research were purposefully selected and examined. The purpose of choosing different media is to say that the technique of using words to convey the hidden meaning in media translation is not limited to specific media and exists in different media. The results show that media translators are subject to their media beliefs and policies in their choice of words. Therefore, they try to cleverly choose a word to convey the meaning in the translation that meets the goals and demands of their media and their desired meaning is conveyed to the audience. Using alternative words, using words with negative semantic load, changing words, and adding adjectives to some words are some of the methods that media translators use to induce their own meanings and concepts in translation.