Designing Paradigm Pattern for Product Commercialization of Sport Science Centers

The goal of this research was to develop commercialization model for products of Sport Sciences Research Institute of Iran

It was a qualitative exploratory research using grounded theory by systematic approach. The research population included all the experts and university professors active in science and executive area of sport sciences in both Sport Sciences Research institute and other related organizations. Sampling continued until they were saturated and eventually 23 interviews were conducted. The sampling method was nonrandom purposive sampling using snowball and targeted techniques. To collect data, library studies were used as well as studying regulations and documents, books and websites and in the second phase the researcher interviewed samples using semi structured open questions. To analyze data coding method were used based on grounded theory by systematic approach.

From the total of 236 initial codes and 47 concepts, 24 main categories were extracted including cause conditions, central phenomenon, background and intervening conditions, and consequences. Paying attention to theoretical principals, research and study, economic and financial factors, barriers and threats, facilitators, and institutes and organizations, which influence on commercialization are main findings of the research.

It is suggested that science research institutes enter commercialization subjects by creating commercialization teams and promotion of attitude and knowledge structures with focusing on technology oriented and relation oriented plans and internal & external strategies. As a result, they could take advantages of added value and revenues.