Designing a Qualitative Model for Media Use Pattern on Iranian Family Life Style

The impact of media on social realities has been accepted. Due to the quantitative increase and the quality of the media, recognizing the impact of media consumption on lifestyle as one of the most important issues in the field of lightness, More important than the past. The purpose of this research is to design a qualitative model of components of the media consumption pattern and its impact on the style of the Iranian family. Regarding the purpose of the research, the research type is causal for the purpose of development and research method. Qualitative sampling method is targeted at this scroll. In order to study the subject of this research, using the ideas of lifestyle and consumerism, the original model of research has been achieved. After reviewing the theories and literature of the research, interviewed 10 professors and experts in the field of culture, Media and style, and after analyzing the interviews, the qualitative method of the comprehensive research model was obtained. Based on the results, the main and the secondary variables of the research were examined and categorized in terms of the concept and indicators derived from the interviews.