Identifying and prioritizing the factors affecting on the satisfaction of clients in recreational and sports centers(Case study of Tehran metropolis)

Customers at leisure and sports centers are always on the lookout for quality and satisfying services, so keeping customer satisfaction and staying present is the most vital goal of any organization. Therefore, the purpose of this study was to identify and prioritize the factors affecting customer satisfaction in recreational and sports centersin Tehran.The research method was descriptive-analytical which was implemented by field method and was applied in terms of purpose. The statistical population consisted of those who referred to recreational and sports centers in 22 districts of Tehran, using Morgan table for unknown population, 384 persons were selected as the sample of the study through available sampling method. Research measurement instrument was including a self-made questionnaire which its face validity and content validity with exact considering of study literature and asking experts and authorities on the topic (10 persons), questionnaire reliability was measured by the Cranach’s alpha (α =0/80). Pearson's correlation coefficient, exploratory factor analysis, and second-order confirmatory factor analysis were used to analyze the data. The results showed that the causes of welfare services, access, personnel, physical design, physical space and maintenance factor are involved in customer satisfaction in recreational and sports centers. Therefore, it can be said that in order to maintain and develop the satisfaction of clients in recreational and sports centers and to highlight the role of these centers in enhancing physical activity and health and vitality of the community, authorities should plan and act to improve the identified factors