Identifying Predictors of the Intention of Behavioral Reaction of Development Centers’ Participants to Developmental Feedback in Public Organizations

The effectiveness of development centers i.e. the meaningful development of participants in one or more competencies in a given period of time depends on the behavioral reaction of participants to the received developmental feedback, conducting the proposed developmental activities. In the form of a case study, this study has identified the predictions of the intention of behavioral reaction of development centers’ participants to developmental feedback in the Information and Communication Technology Organization of Tehran Municipality based on the Theory of Planned Behavior. The results of the analysis of the data, obtained from the interview with 12 cases, showed that the participants of the development centers intend to react behaviorally to the received feedback i.e. conduct the proposed developmental activities, if they first, have a favorable attitude towards the developmental activities and; second, have favorable subjective norms to perform the proposed developmental activities; third, perceive that they have behavioral control over the proposed developmental activities; and fourth, have carried out developmental activities in the past.