Investigating the Impact of Digital Social Responsibility on Corporate Social Responsibility Performance and Strategic Performance Based on the Mediating Role of Customer Engagement of Small and Medium Companies with Advanced Technology in Tehran Province

The aim of this study was to investigate the impact of digital social responsibility on corporate social responsibility performance and strategic performance based on the mediating role of customer engagement of small and medium companies with advanced technology in Tehran province. The statistical population of the study was all owners and managers of small and medium enterprises with advanced technology in Tehran province, of which 384 people were considered as a sample, and the same number of questionnaires were distributed and collected to answer them. The data collected from the research questionnaires were analyzed by SPSS24 and AMOS24 software using structural equation modeling. The results of the analysis of research hypotheses showed that digital social responsibility has a positive and significant effect on corporate social responsibility performance, so with the increase of digital social responsibility, corporate social responsibility performance increases. Digital social responsibility has a positive and significant effect on the strategic performance of the company, so with the increase of digital social responsibility, the strategic performance of the company increases. Customer engagement in digital social responsibility mediates the relationship between digital social responsibility and corporate social responsibility performance. Customer engagement mediates the relationship between digital social responsibility and the company's strategic performance.