A model for institutionalizing the coaching culture toward develop Intrapreneurship

Coaching culture in organizations is a transformational process in which coaches as an organizational catalyst facilitate the development of leaders, managers, and employees. Entrepreneurship development is one of the challenges facing policymakers and managers of companies. The coaching culture plays a vital role in the organization entrepreneurial activities by providing supportive programs to employees for achieving high levels of self-efficacy. The main purpose of this study is to provide a model for institutionalizing the coaching culture in order to develop Intrapreneurship. Accordingly, the research method in terms of purpose is applied and, in terms of data collection is qualitative-exploratory. The sampling method is purposeful using the snowball method. Semi-structured interviews with 15 experts used to answer the research questions. The data analyzed during two stages of open and axial coding. Based on the findings of the research, organizational characteristics, organizational platforms that support coaching culture, employees' feelings and perceptions, organizational atmosphere, organizational managers' characteristics, and coaches' characteristics are effective factors in the institutionalization of coaching culture. Also, institutionalization strategies including the continuous use of coaching at multiple organizational levels, employee and manager empowerment programs, the use of entrepreneurial organization's human resources management, the implementation of systemic thinking in the organization, the establishment of a collaborative management system, and aligning the coaching culture with organizational values identified.