Designing a quality model of cooperation strategies in financial service supply chains

The present study aimed to design a qualitative model of cooperation strategies in financial service supply chains. This research was descriptive in terms of data collection method and qualitative in terms of implementation method. In the qualitative section, using the content analysis approach, the dimensions and components of cooperation strategies in the supply chain were identified and the researcher designed a qualitative model of the cooperation strategies model using the qualitative method based on the components of vision theory. Identified cooperation strategy based on 5-component vision theory Sensitivity reduction (sub-criteria: participation of financing service providers, technical expertise of financing service providers, flexibility of financing service providers), profit expansion (sub-criteria: directing financing management, supervision and control, optimal contract management), avoidance Loss (sub-criteria: investment facilitation, financial allocation, cost management), probability coefficient (sub-criteria: understanding target customers and meeting their expectations, mutual trust between financing service providers and financing agents, relationship quality) and reference dependence (Sub-criteria: attracting partner support policies, analyzing competitors' activities, research and development in the field of financial services success).