Assessing National Identity Awareness in Mass and Social Media with a Comparative Approach(Case study of Ardabil adolescents)

The purpose of this study was to evaluate the awareness of national identity in mass and social media with a comparative approach. The research method was causal-comparative. The statistical population of the study included all adolescents (11 to 18 years old) in Ardabil, of whom 380 were selected as a sample by stratified random sampling. To collect data, were used a researcher-made questionnaire for and the questionnaire of Salaghi et al. (2015). Estimation of face and content validity of the questionnaires by experts and professors and estimation of the reliability of the questionnaires were used by Cronbach's alpha coefficient, which was higher than 0.7 for the questionnaires. Data were analyzed by t-test and multivariate analysis of variance (MANOVA) in SPSS software. The results showed that mass and social media have different roles in the awareness of national identity and its dimensions (social, historical, cultural and political) among adolescents (P <0.01). Awareness of national identity and its dimensions is less among adolescents whose predominant media is social type than adolescents whose predominant mass media is 15.2% of cultural awareness, 10.7% of historical awareness, 4.4% of political awareness and 7.1% of adolescents' social awareness are explained by differences in the type of media (mass and social). Therefore, it is concluded that the type of media plays a very important role in adolescents' awareness of national identity.