Analyzing the Stakeholders’ Evaluation Components in Hospitals of Guilan University of Medical Sciences with a Qualitative Approach

Nowadays, responding appropriately to the stakeholders’ expectations is one of the most important factors for organizations effectiveness, especially in the health system, as the responsible of generation, propagation and promotion of health in societies. Analyzing the stakeholders’ evaluation components, this research aims to provide practical information about stakeholders’ management for the head of hospitals in Guilan University of medical science (GUMC).

This research is applied in terms of purpose and descriptive-survey in terms of implementation method. Statistical population includes heads of hospitals in GUMS and academic experts where 19 of them are participated in the research. For screening the components extracted from the literature, fuzzy Delphi method was used, while for analyzing and structuring the components, interpretive structural modeling (ISM) was used. In addition, for data gathering, snowball sampling method and questionnaire tool were used.

Conducting the fuzzy Delphi method, among the 30 components extracted from the literature, 10 factors; stakeholders’ participation, information, relationships, level of need, benefits of cooperation, motivation, planning ability, consistency with the organization goals, possibility of monitoring stakeholders and the importance of the stakeholders’ position were determined as main factors and were structured by the ISM method at three levels.

According to the MICMAC analysis, the indicators of stakeholder’ participation, stakeholder relationships and the importance of the stakeholder's position were recognized as the most important components in stakeholder’s evaluation, which indicates the necessity of managers attention to these factors in the evaluation of stakeholders and using them for achieving to hospital goals.