Enforcement of the Results of Online Alternative Dispute Resolution Methods An Analytical Study on Voluntary Enforcement Strategies

There are ambiguities and legal issues regarding online dispute resolution methods due to their specific characteristics and their occurrence in cyberspace. One of the challenges with these methods is how they enforce,. In addition to insufficient enforcement support about the results of online dispute resolution in said methods, it should be noted that ODR is often used in e-commerce lawsuits and the main feature of these lawsuits is their high number and low value. Therefore, the use of traditional enforcement methods, which requires resorting to court, is not logical in such cases, and the final documents of ODR should be enforced in accordance with their characteristics and without the need to courts. In this regard, solutions have been adopted in the field of ecommerce that with emphasis to the desire of the parties to maintain their reputation and market share, the results of online dispute resolution enforced by them voluntarily. The mentioned strategies, "Trustmark Scheme", "Rating System", "Blacklisting System" and "Punitive Measures", have been studied and analyzed in this article.

Finally the present study has concluded that to develop ODR, support for strategies to encourage voluntary enforcement of the results of these methods is very important, but this goal can not be achieved without ratifying suitable regulations, because trust is the most important factor in the impact of these methods and to increase the trust of individuals and business actors, appropriate laws should be enacted.