The relationship between the values of volleyball and the willingness to pay for its success in the 2020 Olympic Games

The purpose of this study was to evaluate the sport of volleyball in the community and to examine the willingness to pay for success in the Olympic Games with a contingent valuation method. The research method is descriptive correlation and is in the category of applied research. The statistical population of the study includes all people in the western and northwestern provinces of the country in unlimited numbers. The sampling method is cluster and stratified and the required information is collected in the form of snowballs. Among the western and northwestern provinces of the country, urban centers of three provinces of Kermanshah, Hamedan, Tabriz and a total of 942 people were selected as a research sample. To collect information, Vicker et al.'s (2016) willingness to pay questionnaire, which has 15 questions and measures 12 intangible components of exercise, has been used. In order to analyze the data, inferential statistical methods such as logistic regression and diagnostic logistic regression have been used to predict the variables. Findings showed that 0.40% of the statistical sample of the study tended to spend an average of 68.489 And in the middle 59/000 thousand tomans (Iranian currency) of their share in the general budget for the success of the national volleyball team in the Olympic Games. The variables of encouragement, satisfaction, interest, honor, performance, happiness, fame, community, motivation, speech, justice and name have the most and the strongest significant relationship with predicting the willingness to pay. People with a master's or doctoral degree, lower age groups, and middle- and upper-income groups were more likely to pay With the full support of the national volleyball team, the relevant officials can help improve the performance of the national volleyball team in international competitions in order to bring pride to the people of the country and increase their willingness to pay.