effective factors on the occurrence of social creativity in urban place; case study:ahvaz

The city as a physical symbol of the cultural, social, political and economic situation in each period is a criterion for evaluating the developments of society in that era and urban space is a domain as a scene of reciprocal action that has certain boundaries and makes it possible to concentrate social actions in any way possible. Strengthening and expanding the appropriate, active  and  dynamic and vibrant urban space as one of the strategic goals of improving the quality of urban artifact environments is always at the top of the work of urban planners and planners. Especially., today, the quality of vitality of public arenas has  been  degraded and the incidence of social creativity in urban places has been diminished, identifying the contexts, factors and components that can consciously or unconsciously affect the occurrence of social creativity is a concern that has attracted the attention of urban planners and designers. According to this issue, identifying the unconscious factors in the environment and their impact on social creativity is the main issue of this study .To achieve this goal, the users of urban space, i.e. residents of three neighborhoods of  Manba Ab, Newside and Ameri  of Ahvaz, were selected as the statistical population of the study. The sample size was calculated equal to 380 people and was distributed among the members of the statistical population by random sampling method. Data analysis was  performed using factor analysis models and structural equation modeling in SPSS and Amos software. The findings showed that 13 identified factors could explain more than 68.54% of the variance of social creativity in urban places. The results also showed that the factors of social capital and motivation for the occurrence of talents and abilities, the responsiveness of space and the experience of creating places, culture, tradition and beliefs of the society, originality, diversity, uniqueness of space and furniture ranked first to fourth among the factors affecting creativity in urban places.