Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province

Marketing capabilities, if high in companies, will enable them to obtain information about competitors' actions and reactions, create special value for their customers and create barriers to the entry of competitors and prevent their threats. Exploratory factor analysis and confirmatory factor analysis of marketing capabilities of Melli Bank of Iran brand in Tehran province. In terms of the type of research, the research was applied and based on the path in terms of descriptive type, based on cross-sectional time and based on the implementation of the field type that was conducted in Melli Bank of Tehran. The type and method of research in this research is descriptive method. For all models, the value of the division of kai statistics 2 to the degree of freedom less than 2 and the amount of RMSEA was less than 08.0, so it can be concluded that the mentioned models have a good fit.