Factors Affecting the Degree of ICT Adoption in the ICT Integrated Services Centre of Gharnabad Village in Golestan Province of Iran

One of the most effective factors in the success of rural ICT centres is the adoption of ICT. Several factors can influence the adoption of ICT as an innovation. This paper tries to answer this question that whether the personal characteristics, socio-economic conditions, and informational-communicational situations of users and their families and also the innovation features can affect the degree of ICT adoption in Gharnabad village. We used survey methodology in addition to library and internet research. The correlation and multivariate regression analysis indicated that the degree of ICT adoption is positively related to age, level of education, gender, marital status, life style, user's level of computer skill or knowledge, number of individuals familiar with computer usage in the household, number of individuals with a ministerial position in the household, the level of education of senior daughter in the family, family's motivation of using ICT as a job and job finding means, ICT complexity, perception of ICT, visibility of ICT advantages, and the level of using written media, and these relationship were significant at the 99 percent confidence level. It has a negative relationship with the level of family incentive of using ICT-whether for user entertainment or filling the leisure time- and the level of mother education, and these relationships were significant at the 99 percent confidence level. The level of adoption's relationship to other variables at 95 percent confidence level was also specified. Another finding of this study was the estimation of the level of importance of these variables- negative or positive.