Investigating Price Risk's Effect on Marketing Margin of Meet in Iran

Marketing element’s contrastive behaviors toward price risk had considerable effect on marketing margin in a way that transferring increase in price to final consumer, reduces purchasing power and so consumption amounts of consumers. Present study evaluated effective parameters on marketing margin in 2 level of ranch-processing and processing- retail of beef and lamb with consideration of risk effect and risky behavior and also demand and supply sides variables from 1997 - 2003. The Results revealed that, Also, elasticity of price risk variable (price fluctuation) in slaughterhouse and retail levels respect to farm-slaughterhouse and slaughterhouse-retail marketing margin for beef, equal to 0.51 and 1.78, respectively and for lamb obtained 0.03 and 0.54.