Study of the parameters effective on social identity of new cities (case study: Pardis, Tehran)

The objective of this research is to study the parameters effective on social identity of new cities residents which its case study has been done in Pardis, Tehran. Since urbanization trend has changed social structures and relations, and population growth is considered as a part of metropolises, urban sociologists have focused on policy-making about urban society and human relation in future. Urban population growth along with industrialization, much expectation about employment, environment and so on are among specific problems, however removing house difficulty have a certain position. One of the approaches presented in response to above problems was to make new cities around metropolises. These cities emerged different features with themselves. New methods for living, new material values changed these locations into dynamic centers in open society and always involve cultural and value evolutions. In these cities, we can not expect cultural static. This study was done by survey method in modern city, Pardis in 1388. The necessary data were gathered by questionnaire and with reference to documents. The sample was obtained using Cookran formula over 384 persons. After extracting and processing the data gathered and producing good statistical indicators for dependent and independent study variables, we used two statistical

regression analysis and variance analysis test using SPSS and Lisrel softwares. The results showed that the rate of urban social identification is different in terms of some variables like residential home, ethnicity and individual’s education. The results of regression analysis indicated that services and production activities have the strongest effect on the social identity rate in Pardis city followed by social, cultural and geographical space variables. At most, emotional and spiritual security variables and the existence of communicative paths, respectively, had the most effect on social identification of residents. Model determination module (1-psi non determination module) equal to 1-0.62=0.38 was obtained, that is, 38 percent of dependent variable called social identity of new city was explained by this model and it represent the fitness of this model.