نشریه مطالعات راهبردی فرهنگ
سال دوم شماره 3 (پیاپی 7، پاییز 1401)

The Statement of “the Second Phase the Revolution”, as one of the most prominent strategic documents of the Islamic Revolution, deals with important issues such as science and technology, ethics and spirituality, economy and production, justice and fight against corruption, independence, etc. In addition to drawing ideals and setting goals, it has also paid attention to the requirements and challenges and, as an extract of four decades of valuable experience, has explicated not only the nature and history of the revolution but also its final destiny and ideal. Therefore, it can be considered as a basis for policy making in various fields, especially the media. This research has been conducted with the aim of identifying the guidelines of media policy, focusing on the Statement of the Second Phase the Islamic Revolution and through content analysis method. The extracted themes are categorized into four groups of attitudinal commitment, normative commitment, behavioral commitment and emotional commitment as comprehensive themes. Based on this research, by committing to the Statement and emphasizing themes such as idealism, value orientedness, excellence, honesty, moderation, creativity, care, etc. in policies and subsequent strategies and programs, the media will be on the way towards realization of the statement.

The production project of WeChat messenger platform in Tencent Holdings (The most valuable public company in Asia) has started since 2010. WeChat isn't just Tencent's huge headling project; rather, this company has a large number of brands and large projects. WeChat is just one of them. The latest statistics show that WeChat ranks fifth on social media and third on messaging with more than one billion users, followed by WhatsApp and Facebook (owned by Facebook). One of the most important features of WeChat among the audience is its financial and digital payment capabilities. 76% of all Chinese users use these services. The Chinese are superior to the rest of the world in digital and mobile-based payments. And account for 35% of financial transactions based on mobile platforms. Tencent's major revenue comes from WeChat and QQ, Kyuzon social networks, and online and computer games. Tencent is now the largest provider of computer games and mobile games in the world, and in this area, it earns more than Microsoft and Sony. The fundamental question is what policies existed in the Tencent series that WeChat has made such progress. The present study uses the strategic report method to evaluate the policy. This study shows that "Independence of advertising revenue,"; "Investing in various fields of information and communication technology,"; "Having a culture based on research and development,"; "Attention to digital currency,"; "Integrating entertainment on social media," and "Providing universal computer games," are among Tencent's most important macro-strategies.

Policy making is actually a type of content planning that is important for producing effective content in the media. But sometimes what we see in real is the large distance between the programs produced and ideas about the implementation of policies. Finding out this gap is necessary for the success of policies. Considering the position and role of the TV deputy in the management of television programs, the aim of this research is to identify the obstacles that hinder the successful implementation of media policies in this deputy of IRIB. This applied research was conducted by thematic analysis method during 15 semi-structured interviews with experts and experts in the field of media policy making. The data has been coded and analyzed in three stages of description, interpretation and integration using the MAXQDA qualitative data analysis software. Findings and Obstacles to the implementation of media policies in the tv deputy were categorized in four stages: "compilation", "information and persuasion", "implementation" and "monitoring and evaluation". The results showed that weakness in problem identification, policy formation, weakness in persuading executives, inappropriate policy distribution, financial and human issues, lack of coherent evaluation system, and lack of implementation guarantee are the obstacles to the implementation of media policies in tv deputy.

As an asset and identifier, national branding has a significant place to strengthen the countries position on the world stage. Ethnic groups, which form a part of the country's history, culture, identity, behavior and population, play a role in the process of national branding. Therefore, within the framework of "Richard Dyer's" Representation Theory, I have investigated the impact of Iranian ethnic groups on the national branding process through this article. Using the Q method and tables, the thoughts and attitudes of 57 specialists in "Cultural Affairs and Heritage", "Tourism", "Social Relations", "Government", "Investment and Migration" and "Exports" were identified and sorted. Based of the Iranian ethnic groups and national brand, the thoughts and attitudes of the participants were analyzed through exploratory factor analysis method; This resulted in the discovery of 8 factors for Iranian ethnic groups and 6 factors for the national brand. The results indicate that each of the identified patterns has different concepts in comparison to one another; The findings also proves a significant relationship between some of the ethnic variables of Iranians their national brand.

One of the main issues that needs to be addressed in all societies is the strengthening of cultural identity. Strengthening the cultural identity strengthens the social solidarity of the society and also increases the social cohesion and social vitality of the society. Another benefit of strengthening cultural identity is the proper socialization of people. This study identified and analyzed the cultural policy to change the cultural identity of the youth of Ilam province. This research is practical in purpose and method, it is a combination of qualitative and quantitative methods. In the first stage, the qualitative content analysis method (comparison) was used for data collection, where the statistical basis is approximately 80 sources in the field of youth cultural identity, which were purposefully selected. Next, the texts were examined and passages relevant to the research questions were selected. Next, the Delphi technique was used to determine the dimensions, components and indicators of cultural identity change among the youth of Ilam province. This study considered 15 experts and lecturers (full-time and part-time) in the fields of sociology and cultural management in Tehran universities as a statistical sample using a purposeful snowball sampling method to determine the validity of the qualitative phase. At the end of the first stage, the determination of the dimensions of the cultural identity change of the youth of the province of Ilam was presented in the six dimensions of the strengthening of the local (indigenous) identity of the youth, taking into account the religion of the youth. young people, to find out cultural geography, to strengthen the Farsi language of young people, taking into account the cultural memory of young people and taking into account the clothes of young people. The core statistical population of the study is the youth of Ilam province, which is approximately 300,000 people according to the county system. The sample size was estimated to be 380 people based on the Cochran formula, and statistical analysis was performed at two descriptive levels using statistical measures (such as frequency, percentage and mean) and the inferential level of confirmatory factor analysis using Spss 22 and Lisrel 8.54. Significance of obtained coefficients and parameters of dimensions of change of cultural identity of young people in Ilam province, strengthening of local (native) identity of young people, consideration of youth religion, identification of cultural geography., strengthening the cultural geography of young people. Focusing on the Farsi language of young people, the cultural memory of young people and the clothes of young people, it showed that all the obtained coefficients are significant.

The present study was designed and implemented with the aim of linguistic investigation of Euphemism as an influential component in language and culture in television programs. Therefore, this research is of applied and mixed type (qualitative-quantitative) and, its qualitative part is considered in the current research. Euphemism is one of conversational tools that causes enhance politeness and preserve social altitude. Speakers use euphemism instead of taboos which do' not deserve to be used in polite situation. Since local programs have a lot of audiences; their use of language certainly has great effect on them; so; the providers try to use the politest form of language. This study tries to investigate the methods of constructing the euphemism in Ilami dialect and answer this question that, what kind of tools is used for euphemism in Ilami dialect? To achieve this goal, numbers of Ilam's local TV programs have been investigated. This study is a kind of descriptive, content-analysis research: the population of the study is the local program of Ilam TV during year 1395, which includes 270 days (540 hours) program. To select the proper sample, systematic random sampling has been done, and the proper sample size is about 54 days (108 hours) based on Cochran's formula. The obtained euphemism was about 70 as well.  Linguistic analysis of the obtained data has shown that linguistic tool for making euphemism in Ilami dialect include: Fuzzy word, metaphoric euphemism, reduplication, entailment, circumlocution, deletion, ellipsis and expansion like "Befarma".