نشریه مطالعات رسانه ای
پیاپی 59 (زمستان 1401)

According to achievements, people personality traits and behavior effect to their noticing to social networks. So one of the reasons that networks have different effects to different people, is people differences of personality and behavior. Therefore, if content can be produced based on the attribute of personality, could be hopeful to be more affective and provide the base to flourish. Goal: Offering a pattern of online social network producing data based on the ethology of users. In this research with mixed method, the level of using networks is gained by questionnaires and conceptual model is figured by interviewing experts in psychology. Research achievement: The most important achievements of this research are:Whats app, telegram and Instagram by 34, 26 and 22 percent are the most attractive networks to use. Social, educational and cultural subjects by 23, 19 and 15 percent are the most popular subjects. Video by 39 percent is the most attractive content. In this research, the ideal pattern of producing content is showing as a paradigmatic model. In this model the relation between some items creates pivotal phenomenon and some strategies are offered, which can create ideal conclusions.
By noticing to people personality traits, can produce applicative content in social networks and effect users MOR

The purpose of the present study was to determine the role of media literacy through the mediation of social capital in family relationships, which was done by descriptive-correlation method and structural equation design. The statistical population of the research is all male and female children between 14 and 18 years of age who were supported by Imam Khomeini Relief Committee (RA) of Tehran province in 1401. The sample size of the study was 400 people from the mentioned community who were selected by random one-stage cluster sampling method. Content validity was checked by qualitative method and reliability by internal consistency method by calculating Cronbach's alpha coefficient for questionnaires. The results of the research showed that social capital has an effect on family relationships. Media literacy affects family relationships as well as social capital, and finally, the research results showed that social capital has an indirect effect on the relationship between media literacy and family relationships.

Adaptation is one of the old methods of narration in the field of cinema. In text adaptation, one form of language is transformed into text in another form of language. The second text has its own narrative tool that can change the expressive spectra of the first work. One way of recognizing this form of narrative is Gerard Genette narrative discourse. Genet divides texts into five parts in terms of narrative: order, temporal continuity, frequency, aspect, and sound. This view illuminates the backbone of the text, showing the similarities and differences, and helps the researcher to see the change in linguistic relations in the text as well. With the aim of researching the structure of the adaptation, this article intends to examine the film and the novel Bright Nights, relying on the narrative analysis model of Genet. Farzad Motman makes the film White Nights (2002), which is adapted from the novel White Nights by Fyodor Dostoevsky. This research, which is based on the collection of library and documentary information and comparative nature from the perspective of its basic purpose, raises the question of how the film discussed in this article, based on Genette views, has been able to organize its visual narrative based on written text. The conclusion is that due to the application of the model of narrative analysis proposed by Genet in the book of narrative discourse, there is a 47% similarity and a 53% difference between the novel and the film White Nights.

The main aim of this research is to study the affecting factors in attracting Tehran citizens’ participation of Blood donation in the Iranian Blood Transfusion Organization (base on the IBTO Public Relations’ performance). The research method of this study is applied in survey type. The population of this research includes all 1000000 citizens’ blood donation in Tehran. Samples are selected by the use of Cochran formula, includes 383.8 donators. In fact, about 400 questionnaires were distributed in the Tehran five district including north, south, east, west and the city center. The research questionnaire’s validity approved by supervisor, advisor and concerned experts. The reliability also approved by the Cronbach's alpha coefficient, equal to 0.831. The findings of this study indicated that there is a positive and significant relationship between the blood donator’s awareness and the citizens' participation in this regard. There is a positive and significant relationship between the blood donator’s attitude and the citizens' participation in this regard. There is a positive and significant relationship between the blood donator’s social trust and the citizens' participation in this regard. There is a positive and significant relationship between the IBTO Public Relations’ performance and the citizens' participation in this regard which has a direct and significant effect on attracting and promoting the citizens’ participation and the sustainability of the target group in the long term for blood donation

This article examines the relationship between the two concepts of narcissism and Instagram and examines the role of social networks in creating or increasing the pre-existing narcissism of people. In addition to examining Christopher Lash's opinions about modern society and narcissists of our time and era, we measured the relationship between Instagram and narcissism by borrowing from Sigmund Freud's theories, which proposed two types of primary and secondary narcissism, as well as Irving Goffman's "performance society" theory. Meanwhile, Baudrillard's theories have been another useful theory in advancing this research. Based on the results and theories used in this research, it was found that a huge part of a person's attention in life matters is to create a positive feedback of himself for others. Narcissistic tendencies are present in almost all people, and the fact that such traits are more palpable today comes from the fact that social media, especially Instagram, has become one of the most common and widespread programs, and the features of these media are the possibility of appearing and It has enabled the emergence of phenomena such as narcissism

The Purpose of thise study is typology of media organizations' brand personality with a thematic analysis approach(Case study: Iranian TV channels and Persian language satellite TV channels) To reach Network of themes.

In order to answer the main research question, thematic analysis method was used. Three major themes have been identified with the titles of brand credibility, brand femininity-masculinity, brand modernity. The area of research has been all reputable databases such as Obsco, Emerald, Science Direct, Elsevier, ProQuest and articles related to the field of brand, brand personality and media organizations.

Based on the thematic analysis approach, an attempt was made to extract themes related to the brand personality of media organizations. Which after clustering, Merge and delete shared codes: 133 key themes, 8 integrating themes and 3 macro themes were obtained. Lincoln and Guba approaches were used to explain the validity of the study, which shows the acceptable validity of the results. Holsty method was used to evaluate the reliability, based on which the calculated reliability was 0.911 and higher than the standard value of 0.7.

The results were analyzed in the form of a network of themes and led to the development of the final research model.

One of the most effective factors in the development of tourism is advertising and information through virtual space. Virtual networks have a decisive role in the development of the tourism industry, with roles such as culture building, education, information and creating social participation, the main goal of this article is to investigate the obstacles to the development of tourism in the field of virtual space. In terms of the goal, the current research is applied-development, and in terms of the method of execution, it is among mixed exploratory researches, which collects, analyzes and combines data (quantitative and qualitative) in order to better understand the research questions.The statistical population of this research consists of communication professors who are knowledgeable and active in the field of virtual space tourism, activists in the field of virtual space tourism, managers of tourism service offices active in one of the social networks, and IT and marketing experts. The measuring instrument of questionnaire and expert interview is also based on the purposeful sampling method. According to the results obtained, there are no specific rules and regulations in the field of tourism, lack of support from the government and related institutions, and speculation and the entry of non-professionals into this job, the absence of a union, association or trade union, as well as the lack of educational institutions in this field as The most important obstacles to the development of tourism are considered to be in the field of virtual space.

In today's era, when the media is one of the main factors of education, cultural identity, control and behavior change, it is necessary to know about the state of media literacy of different classes, especially students, in order to strengthen and promote media literacy and management and policy making. The main goal is to analyze the effectiveness of the field of study and investigate the media literacy status (medical, engineering and humanities students of Razi University of Kermanshah Medical Sciences). For this purpose, 5 hypotheses were formulated; the statistical population includes all students of medical, engineering and humanitarian sciences of the University of Medical Sciences and Razi University of Kermanshah in the academic year 2008-2009, which were 7142 people. The sample size was calculated by Cochran's formula, 365 people. Therefore, we completed 365 questionnaires using survey and stratified probability sampling method. The most important results are:- Most of the students of this research have average media literacy.
- There is a significant relationship between students' field of study and the level of media literacy.
- There is no significant relationship between students' field of study and the level of media literacy skills.
- There is a significant relationship between students' field of study and the level of skill in media language.
It is possible to increase the ability of analysis and interpretation and critical thinking in planning and policy-making, just as humanities students have received more non-media education in this field and have relatively more background and media literacy.