نشریه مدیریت سبز
سال دوم شماره 3 (پاییز 1401)

Nowadays, much attention has been paid to green policies with the aim of reducing the effects of the aviation industry on the environment. The purpose of this research is to identify and rank the obstacles and challenges of the green policy in the aviation industry. This research is applied and descriptive in terms of purpose, which was conducted with a mixed methods approach. In the qualitative part, following semi-structured interviews with 14 experts who were selected by purposive sampling, the obtained data were analyzed by thematic analysis approach. In the next step, a questionnaire containing 39 obstacles and challenges informed by the qualitative method was prepared and distributed among the experts who participated in the interview. Fuzzy Delphi method was used to confirm the factors and TOPSIS fuzzy method was used for ranking. The findings show that the obstacles and challenges of implementing the green policy have three main structural, content and contextual criteria and 39 sub-criteria. The findings show that the criteria of ageing aviation fleet, old technology of the air fleet, polluting nature of the aviation industry, lack of long-term planning, priority of economy over the environment are among the most important obstacles and challenges of green policies.

Organizational image as one of the most valuable assets of any organization is the result of the opinions and thoughts of people both inside and outside the organization, the awareness and understanding of which helps managers in preparing plans, strategies of the organization and gaining a sustainable competitive advantage. Therefore, the aim of the research was to design a visualization model with an environmental management approach in the social security organization. The present research is applied in terms of purpose and descriptive-correlation in terms of the adopted method. In the first step, factors affecting visualization were identified based on interviews with 11 academic and organizational experts. The output of this stage was 25 components in the form of 5 dimensions (organizational identity, organizational reputation, tangible symbols and signs, employees facing customers, service level). Then, in the second step, the identified dimensions were leveled with interpretive structural modeling method and clustered with MICMAC analysis, which was analyzed using Excel software. The results showed that the dimension of organizational identity is at the first level and the dimensions of organizational reputation, symbols and tangible signs, employees facing customers, and service level are at the second level, and the dimension of organizational identity is in the dependent cluster and dimensions of organizational reputation, symbols and tangible signs, customer-facing staff, and service level are placed in the independent cluster.

One of the most important issues in recent years is the issue of sustainability of human resources and how to manage this valuable resource. Waste management organizations in municipalities across the country are known as one of the important elements in maintaining the urban environment and sustainable human resource management. Therefore, the proper performance of waste management organizations in this area can lead to the preservation of the environment. The purpose of this research is to investigate the antecedents and consequences of sustainable human resource management in the waste management organizations of the country's municipalities. In terms of purpose, the research method is applied and developmental, and in terms of data collection and analysis, it is descriptive and field research. The statistical population includes managers and employees of waste management organizations in the municipalities of the country. The sample size is 125 people and the instryment used for data collection is a questionnaire, the validity of which has been verified through face validity and its reliability of which was confirmed through Cronbach's alpha test. Hypotheses testing was done through the structural equation model with the help of SPSS and PLS software. The results of data analysis showed that the antecedents of sustainable human resource management include organizational strategy, leadership style, and the consequences of sustainable human resource management include green organizational performance, organizational attractiveness, employee participation, and employee turnover.

The present study was conducted with the aim of modeling the improvement of organizational vitality and environmental performance of the university by implementation of green management using an exploratory mixed-methods model. Its statistical population in the qualitative part is a group of public administration and environmental professors in the Islamic Azad University branches across the country and in the quantitative part it includes all faculty members, senior, middle and operational managers as well as officials of administrative, educational and research units of Mazandaran Islamic Azad University branches totaling 1950 individuals. In the qualitative part, 20 people were selected using the purposeful sampling method containing rich information, and in the quantitative part, 321 people were selected as a statistical sample using the relative cluster random sampling method based on Cochran's formula. In the qualitative part, the data were analyzed through Delphi technique with a semi-structured questionnaire. In the quantitative part, through administration of researchermade questionnaires of green management, organizational vitality and environmental performance on a statistical sample, data were extracted and analyzed using SPSS and AMOS software. The validity of the questionnaires was confirmed in terms of content and structure. Reliability and composite reliability were also estimated and confirmed through Cronbach's alpha coefficient with 87%. Two methods of descriptive statistics (mean, variance, standard deviation) and inferential statistics (correlation coefficient, exploratory and confirmatory factor analysis) were used to analyze the data. The findings showed that green management (six dimensions) has an effect on organizational vitality (seven dimensions) and environmental performance (seven dimensions) and organizational vitality has an effect on environmental performance. Also, organizational vitality played a mediating role in the impact of green management on environmental performance.

The present study was conducted with the aim of investigating the effects of corporate social responsibility on brand equity and brand loyalty with the mediating role of brand reputation. The research method is descriptive, correlational and in terms of its purpose is applied. The statistical population includes all students of Shahrekord State University and Islamic Azad University, Shahrekord branch in 1401-1400, whose number is equal to 16,647 students of Shahrekord State University and 12,653 students of Islamic Azad University, Shahrekord branch. From this population, 642 people were selected as a sample informed by Cochran's sampling formula using the purposeful method. The analysis of research data was done on two levels, i.e. descriptive level using statistics such as mean and standard deviation, and inferential level using statistics such as structural equation model, and partial least squares. The findings showed that there are positive and significant effects for corporate social responsibility on reputation, brand equity and brand loyalty, directly or indirectly, for private and state universities. There is a significant difference between state university and the Islamic Azad University in the direct and indirect effects of corporate social responsibility on brand loyalty, as well as the effects of brand reputation on brand loyalty.

Disorientation can be considered as one of the most important concepts in the field of marketing that has a close relationship with the consumer. Therefore, the subject of consumer disinclination and identifying factors affecting it is of particular importance. The aim of the present study was to design a model for predicting consumers' disinclination to natural gas with the approach of renewable energies in Mazandaran province. The present research is applied in terms of its purpose and descriptive-correlation in terms of its adopted method. The statistical population included 10 academic and organizational experts who were selected using a targeted and snowball sampling method. In the first step, factors affecting the disinclination of natural gas consumers were identified based on a semi-structured interview. The output of this stage was 14 components in the form of 7 dimensions (social and cultural, economic, technological, environmental, political, internal and legal factors). Then, in the second step, the identified dimensions were leveled with interpretive structural modeling method and clustered with MICMAC analysis using Excel software. The results showed that dimensions (social and cultural, economic, environmental, political, internal and legal factors) are at the first level, and technology is at the second level, and all dimensions are placed in the linked cluster.

This research was conducted with the aim of investigating the mediating role of organizational commitment and green behavior in the relationship between green human resource management and environmental performance in Saderat Bank of Golestan province. The research is applied in terms of purpose and descriptive-correlation in terms of method based on structural equation modeling. The statistical population of the research includes 428 employees of Saderat Bank of Golestan province. Using Korjesi and Morgan table, the sample size included 202 people who were estimated and selected based on simple random sampling. Data collection was done using standard questionnaires. Content validity was confirmed by experts and reliability was estimated 0.70 through Cronbach's alpha test. For data analysis, structural equation modeling was used using Smart-PLS 3 software. The results showed that there is a direct and significant relationship between green human resource management and environmental performance, organizational commitment and green behavior of employees. There is a direct and significant relationship between employees' organizational commitment and employees' green behavior with environmental performance. Moreover, employees' organizational commitment plays a mediating role in the relationship between green human resource management and environmental performance, and employee green behavior plays a mediating role in the relationship between green human resource management and environmental performance.

Today, all kinds of physical and mental diseases have increased due to the expansion of urban life and the industrial development of cities, and people, therefore, turned to health tourism to maintain, improve and regain physical and mental health. As one of the wonders of creation that has been used in the treatment of diseases since the distant past, mineral and hot water springs have a special place in health tourism and medical tourism for tourists. The village of Ziarat Gorgan, with its climatic and geographical location, as well as having a hot spring, along with the famous places such as Imamzadeh, the forest, the waterfall, and the mountain, can be considered a special area for health tourism. The purpose of this research is to evaluate the green management and planning of tourist places around this village to attract tourists to the Ziarat hot spring. The statistical population is the tourism managers of Ziarat village and the sample size includes 30 people. The data were analyzed using the Pralong method and a comparison between the tourism rate and production rate in terms of tourism value was done. The comparison of the values indicates that the criteria of beauty 91%, scientific 68%, cultural 81%, and economic 50% have obtained the relevant points. The results show that despite the high score of aesthetic and cultural criteria, the economic criterion has not earned the sufficient points and the natural resources of the Ziarat hot springs have not been used to attract tourists and contribute to local income. The amount and quality of Ziarat hot spring productivity with scores of 0.25 and 0.13 show that the region has a low position in terms of tourism infrastructure.