نشریه مطالعات کمی در مدیریت
سال سیزدهم شماره 4 (پیاپی 51، زمستان 1401)

In the tourism industry, which has its own complexities, lack of planning cannot have a place; Because this industry is knowledge-based, scientific and program-oriented, and having a strategic plan in the marketing of this industry, especially hotel industry, satisfies the market demand. This research was conducted with the aim of "investigating the impact of market orientation on the financial performance of tourist hotels in Isfahan according to the mediating role of the meaningfulness of marketing plans and the novelty of marketing plans"; In terms of the method, it is a descriptive-survey of the correlation type with an applied nature and cross-sectional in terms of time. The statistical population of this research includes all the tourist hotels in Isfahan, which was selected as a statistical sample using the census method of 110 hotels. The measuring tool of the research was two standard questionnaires from reliable sources for the variables of market orientation, financial performance, meaningfulness and novelty of marketing programs, which was calculated to measure the validity of the questionnaires using the form and content method and to determine its reliability, Cronbach's alpha was calculated. Its value was estimated as 0.910. Data analysis was done using Spss26 and Amos24 software. The Kolmogorov-Smirnov test was used to check the normality of the data, and the structural equation method was used to test the hypotheses. The results of the research showed that in Isfahan tourist hotels, market orientation (customer orientation, competitor orientation, and functional integration) has an effect on hotel performance with the mediating role of strategic marketing plans. It was also determined by Baron and Kenny's method that the meaningfulness and novelty of marketing programs have an incomplete mediating role in the relationship between market orientation and hotel performance.

The purpose of this research is to evaluate the organizational marketing and promotion strategies in the wire and cable industry in Delphi. For this purpose, a total of 10 trade experts in the industry consisting of 8 people, the owner, CEO, board of directors, deputy director, marketing and sales director, wire and cable manufacturers in Zanjan province and 2 university professors, held numerous meetings In the first stage of the Delphi method, their expert opinions on the topic of the research were collected in general. After analyzing the topics of the first session, the themes were compared with books and articles and marketing theories, and a questionnaire was finally prepared. In the second stage, using the questionnaire, experts' opinions were re-collected. Statistical tests, fuzzy hierarchy ranking, structural analysis with futuristic perspective, and factor analysis and structural model analysis of the structural equation model were used for data analysis. The findings of this study showed that in the wired and cable industry in Iran, marketing strategy and product diversification are the highest priority selection and personal marketing strategy, multimedia marketing and direct marketing have a significant effect on organizational marketing. According to the findings of this research, it is suggested that the marketing managers of the cable manufacturing and distribution industry, according to the environmental conditions, design and develop appropriate marketing strategies and, according to the chosen strategy, use the promotion appropriate to it.

AbstractThe purpose of this research was to design an assessment model for social security policies with a public participation approach. The method of collecting information is by conducting in-depth interviews with experts and university professors and extracting from documents and theoretical foundations of the research and using experts' opinions to design the model. Also, in order to determine the validity of the questionnaire, content validity (experts' point of view) and construct validity were used using exploratory and confirmatory factor analysis. The research results indicate that the first step for public participation in policy evaluation; Identifying the stakeholders in the organization, not identifying the interests of a group of main stakeholders, brings the risk of failure of the stakeholder participation process; Although the involvement of all stakeholders in the decision-making process is not the same, all parties must be identified and understood. Therefore, the interaction and proper management of stakeholders should be an essential part of the management duties of organizations, so that the management of public issues can be defined as the management of responding to different stakeholders of organizations.

The aim of the research is "designing a smart dynamic model of preventive net using simulation in interaction with production" based on the documentation of textile and clothing industries under the title of dynamic preventive net model. In order to calculate the dynamics of the system, Vansim software and research data were prepared based on a sample of 2000 data and reports from the textile and clothing industries during the years 2016 to the end of 2014 and the textile factories of Borujerd as the location of the project on a semi-annual basis. The results of the research show that the growth rate of "working environment on the net" has reached the lowest growth rate of 1.2% in 2016 and 3.5% in 2018 and a higher growth of 6% in 2014. The growth rate of "Internet technology" has reached an average growth rate of 1.2% in 1396, 5% in 1398, and a higher growth of 8.5% in 1400. The dynamic growth rate of the variable "Strategy in Net" has reached the maximum growth rate of 1% in 2016, 6% in 2018, and a higher rate of growth in 2014, i.e. 9.5% (optimal state).

In today's world, "change" is no longer a choice, but a requirement. Mandatory that is not only true for organizations that are looking for improvement, which is also true for organizations that are looking for a strategy to maintain the status quo because everyone is changing and even non-progressive organizations with a defensive strategy and maintaining the status quo must also They can improve themselves with strength and speed and adapt to changes. Therefore, this research has been conducted with the aim of identifying the effective factors on organizational improvement and prioritizing them. Based on this, after reviewing the literature on the subject and analyzing them, these factors, which include leadership style, organizational structure, organizational entrepreneurship, competence of managers, organizational atmosphere, organizational intelligence, human resource development strategies, employee empowerment, and perceived organizational support, were identified and were ranked using MADM methods.

The purpose of this research is to identify and rank the internal factors affecting the competitive advantage of National Bank in Kohgiluyeh and Boyer Ahmad provinces. The method of conducting this research was done with a combination of qualitative and quantitative methods. The data collection tool is suitable for qualitative research method, in-depth interview and quantitative research method, using researcher-made questionnaire. The statistical population was the managers and employees of the National Bank of Kohgiluyeh and Boyer Ahmad branches, and in the survey section, 100 employees and managers of the National Bank of Kohgiluyeh and Boyar Ahmad branches were selected. The results are based on SPSS 24 software and PLS SMART structural equation approach. The plots have shown the path coefficients in the model for: creating differentiation in services (0.492+), reducing the total price of services (0.174+), customer attraction power (0.167+), resource attraction power (0.428). +), ability to collect claims (+0.107), marketing capabilities (+0.298), bank branding (+0.140), capable human resources (+0.185), modern banking services (+0.228) ), the number of Bank Melli branches (+0.174), staff management (+0.480), appropriate information (+0.453), the image of the bank (+0.414), trust in Bank Melli (+0.294) , service quality (+0.645), suitable facilities (+0.337), suitable internet services (+0.171) and professional ethics (0.185) have a direct, positive and significant impact on the competitive advantage of National Bank. According to the analyzes of this research, 18 internal effective factors on the competitive advantage of National Bank branches were identified. Among these factors, the quality of service has the greatest effect and the ability to collect claims has the least effect, which requires the attention of the stakeholders and decision makers of National Bank to improve and correct them. Also, the factor of professional ethics is an important point of this research that among the various factors from marketing to finance, the existence of such a factor must be included in the bank's plans.

The purpose of this research is to investigate the impact of economic development and human development on road traffic casualties in two groups of high- and middle-income countries. The data in this research is obtained from the World Bank Development Indicators (WDI) set for two groups of high- and middle-income countries classified according to the United Nations report, in the period 2000-2021. Due to the fact that the data used in this research is heterogeneous, Padroni's co-integration test was used. The results of this test indicate that the variables of the model are related to each other in the long run. The results of the estimation of the model by the method of generalized moments show that in the set of selected countries with high income, the effect of the variables of GDP, unemployment rate and human development index on road casualties was negative and significant, while in the set of selected countries with middle income the effect of the variables Gross domestic product per capita and unemployment rate have a positive and significant effect on road casualties, and a negative and significant effect of the human development index has been obtained.

Today, the activity of organizations and especially educational organizations in the current competitive environment requires dynamism and mobility, and these organizations must turn to innovation and continuous changes for their survival and dynamism, so the purpose of this research is the relationship between organizational inertia and social laziness. It is the way of social wear among physical education teachers in Mamsani and Rostam cities. This research is applied and descriptive and correlational. The statistical population of this research was all the physical education teachers of Mamsani and Rostam cities in number of 87 people, of which 77 people cooperated with the researcher as a sample and using the total number sampling method. Data collection tools were standard inertial questionnaires. Gokin and Ankaran's organization (2008), Hosseini's social laziness (2008) and Duffy et al.'s (2002) social wear. Descriptive statistics methods were used to describe the data, and Pearson's correlation coefficient and regression statistical methods were used to analyze the data. The results showed that there was a positive and significant relationship between organizational inertia and social laziness through social attrition. Therefore, to reduce laziness and social wear, it is better to try to reduce organizational inertia in this organization so that the organization has better efficiency and effectiveness.