مجله مدیریت سرمایه اجتماعی
سال دهم شماره 4 (زمستان 1402)

An online brand community is a network of people who are interested in and loyal to a brand that comes together. The aim of the current research was to identify the dimensions of social capital in online brand communities with an emphasis on customer-based brand equity in Iraqi telecommunication companies. The research was of a qualitative nature and was carried out using the technique of theme analysis. Twenty-five experts in the fields of e-marketing and social marketing, with an emphasis on social networks and the telecommunications sector, were selected by the targeted non-probability sampling method. Semi-structured, in-depth interviews were completed when the criterion of theoretical saturation was reached. The data were analyzed with the five-stage model of Castleberry and Nolen (2018). According to the results, 45 final codes appeared, which were categorized into two categories: functional characteristics of the online brand community and social capital of it. The functional features included information functions, facilitating members' activism, facilitating brand affairs, and creating enjoyable experiences. The social capital of the online brand community also included five components of intra-community interactions: trust, common identity, value, and showing the human aspect of the brand. According to the findings, functional characteristics and social capital have a two-way relationship that can develop. Online brand communities can boost brand image and customer satisfaction.

The purpose of this study is to investigate the role of social wear in organizational inertia, with the role of mediating organizational agility in school principals of West Azerbaijan province, which is in terms of the philosophy of research, quantitative in terms of purpose, is applied and in terms of data collection and analysis of them is descriptive correlational method and structural modeling. The statistical society includes all school principals of West Azerbaijan province with 386 people. As simple random sampling based on Morgan's table, 386 people were selected as samples. The data collection tool is a standard questionnaire, and the reliability of the questionnaires was confirmed based on Cronbach's alpha coefficient. Data analysis was performed using SSPS22 and LISREL software in two descriptive and inferential levels. Findings of structural equation modeling showed that the default of causal modeling is that is, univariate normality. The relationship between all variables was significant at the level of 0.01. A comparison of results showed that there is the highest correlation between social attrition and organizational inertia and the lowest correlation between organizational agility and social attrition. Also, organizational agility as a mediator variable has a significant relationship with social attrition and organizational inertia It can be concluded that the results of the research are rooted in the attitude of managers in the bureaucratic organizational environment. Therefore, it is expected that with group spirit and efficient human relationships, this type of negative attitude can be overcome in employees and minimize performance wear and move towards the agile organization.

The purpose of this research was to provide a model for auditors' social capital with emphasis on the five big personality factors. For this purpose, in 2023, using the snowball sampling approach, in-depth interviews were conducted with twelve expert faculty members and auditing institutions who were experts and experienced in the field of auditing. The research data was analyzed through the foundation data method, and the results of the coding showed that in the causal conditions, factors such as communication, individual development, organizational development, and intervening conditions include audit strategies, the structure of audit institutions, organizational culture; The ruling base includes the problems of auditors, the environment of auditing institutions, the social personality of auditors; Strategies are audit functions, behavioral functions, and at the end, the main result of this model was identified as individual positive consequences, positive consequences of the auditing organization. It means that auditors, as a social asset, consider themselves to be beneficial to society and the economy, preventing the wastage of resources and providing the interests of the general society as a duty, which has led to the positive consequences of individual auditors and institutions and increased the efficiency of auditors improving audit quality and advancing society's trust in auditors' reports.

The purpose of this study is to investigate the effect of neuroleadership on the effectiveness of staff training with the mediating role of social capital in knowledge-based companies. This research is applied in terms of purpose and descriptive-correlational in nature. In this study, the statistical population consists of the employees of the Science and Technology Park of the University of Tehran. Also, the sample of this research is consisting of 17 companies with a number of 152 full-time male and female employees, which were selected by simple random sampling method. The data collection tool was a standard questionnaire that was selected from previous studies. Data analysis was performed using a structural equation modeling approach and partial least squares method using SPSS and PLS software. It is suggested that knowledge-based companies should improve the effectiveness of employee training, regarding the organizational neuroleadership dimensions including trust, sympathy, stability, and hope, and act in stable and transparent ways to reduce the level of tension and worry. Managers can also involve employees in organizational activities, considering the dimensions of social capital and proper foundation, and strengthening the thinking that employees have an essential role in the future of the organization and it clearly increases the effectiveness of employee training.

One of the important processes of human resource management in organizations is the development of social capital through the political intelligence of employees. Today, social capital plays a key role in the development and productivity of organizations. Social capital can help employees achieve the organization's goals and effectiveness. The purpose of this research is to investigate the effect of political intelligence and social capital on effective change management among the employees of Khuzestan Water and Electricity organization. This research is applied in terms of purpose and descriptive in terms of execution. The statistical population of experts, managers, and staff officials of Khuzestan Water and Electricity organization was considered, the number of this statistical population included 3000 people. Using Cochran's formula, 340 people were considered as a statistical sample. Standard questionnaires of effective change management, managers' political intelligence, and social capital have been used to collect data. In order to test the research hypotheses, the structural equation modeling method was used with the help of Lisrel software. The findings of the research indicated the confirmation of the effect of political intelligence and social capital on effective change management in the water and electricity organization of Khuzestan province. Also, the results confirmed the mediating role of social capital.

Today, one of the main concerns of governments is to ensure national security and achieve sustainable development with an emphasis on maintaining social capital. Therefore, the current research was conducted with the aim of investigating the impact of social capital components on the promotion of national security after the Islamic Revolution. The current research method is a bit of correlational type and based on the purpose of applied type. The statistical population included all middle and senior managers of Golestan province, numbering 187 people. To determine the sample size, Cochran's formula was used and the sample size was 126 people. The data collection tool was a social capital impact questionnaire with 75 items and a national security questionnaire with 65 items. For data analysis, Pearson's correlation coefficient and multiple regression were used using SPSS24 software. The research findings indicate that in terms of security, social capital resources have a lot in common with the country's national security components, which makes possible the next steps in the path of progress and development. Therefore, it can be concluded that having suitable social capital will provide security in all dimensions and ultimately development and progress at the level of the society, on the contrary, the lack of social capital, the lack of other capitals, including economic, political, cultural, etc. will follow and this issue will be an obstacle in the path of development and progress.

One of the basic crises of organizations in today's era is the low presence and lack of work of employees under the name of invisible employees, the spread of this phenomenon along with the inherent weaknesses of government organizations leads to the creation of a tense and toxic atmosphere in the organization. Organizations can use the concept of social capital to face this phenomenon. The present research aims to adjust the relationship of invisible employees in creating organizational poisoning with an emphasis on the variable of social capital, which is applied research with a descriptive-correlational method. The statistical population of the research was the employees of government organizations in Mazandaran province, 230 people were selected by random cluster sampling method. Data was collected by questionnaire and reliability (by calculating Cronbach's alpha and combined reliability) and face validity were confirmed. Demographic information (descriptive statistics) was used for data analysis, and SPSS and PLS3 software were used for data analysis in the inferential part. The results of the research indicated that the behaviors of invisible employees affect the creation of organizational poisoning and the variable of social capital moderates this relationship.