mojtaba maleki

The purpose of this research is to present an agile marketing model in small and medium-sized economic enterprises with the foundation data theorizing approach. In this regard, a mixed research approach (qualitative and quantitative) has been implemented. In the first phase, the theoretical model of agile marketing for small and medium-sized enterprises was extracted with the foundation data approach. Then the formed conceptual model was validated through statistical methods. The qualitative part of theoretical sampling was conducted until reaching theoretical saturation by conducting 21 semi-structured interviews. Based on the findings of the qualitative section, a total of 1733 open codes in the form of 58 main concepts, 18 subcategories and 6 main or central categories (based on the paradigm model) after 11 repeated stages of review and revision in the qualitative model, formatting became. The derived model of theorizing in the qualitative section was evaluated and validated using statistical tools. To do this, field data was collected through a questionnaire from among the companies active in the province of East Azerbaijan. The number of statistical samples is equal to 406 based on Cochran's formula for communities with unlimited numbers, taking into account the error rate of the minimum sample size with a variance of 1 and an error of 0.0618. Sampling has also been available. The results of the model validation showed that all the coefficients of the model components in the form of implicit and explicit variables were statistically significant and verifiable. Also, according to the quantitative results of the research, all the direct relationships between the variables based on the conceptual model have been confirmed from a statistical point of view. In the end, it can be said that the results of the quantitative part of the research have shown that all the conceptual models obtained from the qualitative part and the related statistical models for their investigation have been compiled in a suitable way and have been confirmed from a statistical point of view. Finally, research suggestions based on the findings were presented.

The aim of this research was to design and propose an agile marketing model for small and medium-sized enterprises (SMEs) in Iran using a grounded theory approach. The study investigated the factors influencing the implementation of agile marketing, its enablers, barriers, and outcomes in SMEs located in the northwest regions of Iran.

This study employed a mixed-method approach (qualitative and quantitative). In the qualitative phase, theoretical sampling was conducted until theoretical saturation was reached through 21 semi-structured interviews, and the data were analyzed using the grounded theory method. In the quantitative phase, field data were collected via questionnaires from 406 SMEs in the provinces of East Azerbaijan, West Azerbaijan, Ardabil, and Zanjan, and the data were analyzed using statistical methods.

The findings revealed that agile marketing improves the skills of specialized employees, enhances customer-centricity, and increases the competitiveness of SMEs. Furthermore, the role of digital technologies and data analytics as facilitators in the successful implementation of this approach was confirmed. Barriers such as organizational resistance and the complexity of the business environment were also identified as factors hindering agile marketing implementation.

The study demonstrated that agile marketing can significantly enhance the performance and competitiveness of SMEs in turbulent markets. However, successful implementation requires appropriate infrastructure, digital technologies, and cultural changes within the organization. Agile marketing is proposed as an effective strategy for improving marketing and market management capabilities in SMEs.

The purpose of this research was to design the concept of corporate systematization in the implementation and implementation of agile marketing skills in small and medium-sized companies in order to capture emerging commercial markets. This research has a fundamental and mixed approach. Qualitative findings have been analyzed with thematic analysis process and quantitative findings with confirmatory factor analysis. Qualitative data collection was done with field observations and 17 semi-structured interviews. Quantitative data was also collected with a questionnaire. The statistical population of the quantitative part included those small and medium-sized industrial enterprises active in East Azarbaijan province, which until the time of data collection for the present research, have implemented and implemented agile marketing approaches at different levels or are in the transition phase from Traditional approaches and transition to new marketing technologies, especially agile marketing. Sampling was carried out non-randomly and by chain method in the number of 258 companies. Finally, the agile marketing systematization model was extracted from the theme analysis of 1221 open codes without repetition, which are divided into 51 basic themes, 13 organizing themes and 2 overarching themes. In the following, the mentioned model was subjected to statistical test and validation with the confirmatory factor analysis approach.

Due to the fact that customer expectations are constantly increasing, organizations are required to go beyond the basic needs of customers, meet customer expectations, and shift their focus from merely satisfying customer needs to building loyalty and trust by creating long-term relationships. , mutual and profitable (quality of communication) for both parties. With the understanding they have gained of the importance of customer satisfaction, organizations are gradually moving away from traditional marketing and tending towards relational marketing. ; Therefore, the purpose of this research was to formulate and validate the relational marketing model in the banking industry of Iran with the approach of building trust and building customer loyalty with a mixed approach. Quantitative) has been analyzed. In the first stage, qualitative method and in-depth interviews were used to identify the components of the model. In the qualitative part, there are 15 university experts who were selected in a targeted way. In order to analyze the data of the qualitative part, the theme analysis method was used using MaxQuda software. Next, in order to fit the model designed in the qualitative part, a quantitative method with a structural equation modeling approach was used. The participants in this section included 384 customers of Bank Mellat in Hormozgan province, who were selected using the available probability method. The tool of data collection in the quantitative section was a questionnaire based on the findings of the qualitative section, whose validity and reliability were confirmed. Quantitative part data analysis was done by pls4 software. The results of the qualitative part showed that 15 interviews, including 7 main categories and 16 subcategories and 60 codes, were identified for developing the relational marketing model. In the quantitative section, it was found that there is a significant relationship between relational marketing and its factors, and the designed model has an acceptable fit. Relationship marketing is an old idea with a new approach. Because of the significant benefits of relationship marketing, companies are moving towards choosing relational interactions over isolated interactions. Individual interactions are formed in the short term and relational interactions are formed in the long term. Relational interactions are preferred to isolated and short-term relationships due to the increased competitiveness of companies. Relationship marketing largely depends on the customer's attitude towards the service organization, commitment and performance and communication of the employees.

Organizations are increasingly expanding their scope of pursuit in emerging economies. Almost 40% of the companies we studied have established commercial operations in addition to their manufacturing operations that serve local markets in addition to global markets. After-sales service, sourcing, and sales and marketing are increasingly being developed by new entrants in low-cost centers. In the current research, the dimensions of the emerging market on the sale of luxury brands with the mediating role of marketing efforts in Persia Khodro Company have been discussed. The current research is applied in terms of purpose and descriptive-survey in terms of method. The sample number is 132 people from all the employees of Persia Khodro Company in the 1st district of Tehran, who were selected by simple random method and based on Cochran's formula, and the impact between the hypotheses was investigated using the Klumrov Smirinov test, factor analysis, and Liesrel's structural equations. The research results show that according to the table of non-standard coefficients, it can be said that all hypotheses are confirmed at the 99% confidence level. Because the value of sig or the level of significance in these hypotheses is smaller than 0.01 and also the numbers related to the t-value column are outside the range (2.58 and -2.58). According to the values of the significance level and the t-value of the rejected hypotheses, it can be said that the value of the obtained significance level is greater than 0.05 and all the hypotheses were proved and suggestions were presented at the end.

Among the factors that can play an important role in the decision-making process is the use of business intelligence tools, and global marketing consultants have emphasized the use of new business intelligence tools and focusing on the importance of these tools. In this regard, in this research, the role of business intelligence tools on the decision-making process was investigated. In this research, the statistical sample includes the managers and heads of various departments of the Tehran Social Security Investment Company. This research is practical in terms of purpose and descriptive in terms of method. The data required for this research was collected by a standard questionnaire whose reliability and validity were re- examined and confirmed. Also, library studies were used to write the necessary theoretical literature in the investigated field. In this research, two different methods were used for evaluation. In the first stage, the Dimtel method was used for the initial evaluation of variables and indicators and the evaluation and extraction of effective and influential variables and indicators, and the data collection tool was conducted through interviews. And in the second stage, the statistical analysis method was used, which uses inferential and descriptive statistics. In the inferential statistics section, Pearson's correlation coefficient was used using SPSS software. In general, the results of this research indicated the role of using business intelligence tools on the decision-making process and showed that the business intelligence system and these tools have a close relationship with the decision-making process. In explaining this role, it can be said that decision-making with the support of business intelligence systems reduces time, cost and human error. In other words, business intelligence systems are a technical globalization in the market world, by using it, a decision- making process in the organization is made effective, and by reducing time loss, risks and ambiguity in work, it increases the ability to deal with extensive changes at the global level. Organizes.

Today, the development of organizational capabilities plays a significant role in gaining a competitive advantage in organizations, and leading organizations try to strengthen their relationships with customers by creating innovation. The current research has been conducted with the aim of knowing the effect of organizational capabilities on competitive advantage in Melli Plus branches of Melli Bank of Iran, considering the role of market dynamics and building relationships with customers. The research method is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of the research is all the employees of the National Plus Bank branches and 120 questionnaires were distributed among them using the census method. In order to collect information, the questionnaire of Romina et al. (2021) was used, whose construct validity was checked and confirmed with the help of confirmatory factor analysis, and its reliability was obtained using Cronbach's alpha coefficient. Data analysis was done using structural equation method and using SPSS and AMOS software. The results of the research indicate that organizational capabilities have a positive effect on competitive advantage in Melli Plus branches of Melli Bank of Iran due to the mediating role of establishing relationships with customers; But the regulator of market dynamics does not affect it. Organizational capabilities have a positive effect on creating relationships with customers in the National Bank of Iran. Establishing a relationship with the customer has a positive effect on the competitive advantage of National Bank of Iran. Establishing relationship with the customer has a positive effect on the influence of organizational capabilities on competitive advantage in National Bank of Iran

The main issue of the present study, due to the importance of strategic planning in marketing capabilities, is to investigate the effect of the components of strategic planning of the company on marketing capabilities through entrepreneurship. The method of the present research is descriptive and is applied in terms of purpose. The statistical population of the present study is the employees of Dersa kitchen appliances manufacturing company, whose number is 270 people. A sample of 159 people was selected using Morgan's table. A simple sampling method is also available. In the present study, two types of library and field collection methods are used, which is the main tool of the questionnaire. The validity and reliability of the questionnaire have been confirmed. The method of partial least squares analysis is data analysis using Smart PLS software. Finally, the results show that the indicators of strategic planning such as strategic thinking, rethinking, reconstruction, re- creation and strengths, weaknesses, opportunities and threats affect marketing capabilities with the role of entrepreneurial mediator. So companies need to present their strategic planning in a way that takes into account marketing and entrepreneurial capabilities.

The statistical population of this study is 213 employees of AJA universities. The present research is applied in terms of purpose and descriptive-survey in terms of method. The research model was evaluated with a sample of 137 employees using a simple random sampling method. The independent variables of research are empowerment, teamwork and staff training and the dependent variable of research is organizational commitment. The necessary information for the present study was collected using a standard questionnaire and for initial analysis of data from SPSS and to test model hypotheses, from equation modeling. Structural (SEM) was used. The results show that teamwork, empowerment and staff training affect organizational commitment in one of AJA universities. Staff training has the greatest impact on organizational commitment, and teamwork and empowerment are next. Also, according to the obtained t-values, it has been shown that the variables have a good level of significance. In accordance with the obtained results, practical suggestions are presented.

The present paper deals with experimental and numerical investigation of the mechanical properties of a piece produced by a dynamic powder compaction process under high-rate impact loading. Experimental tests are performed on metal powders made of aluminum by a gas launcher system. To validate the results obtained from the presented mathematical functions, we compare the results of the neural network model and the experimental data. In examining the error of experimental data and prediction based on the squared mean of the errors and the coefficient of determination show that the results obtained from the mathematical functions provide mathematical models for the final properties of the segment under optimal impact loading.

Use of autologous fascia, harvested from the thigh fascia lata, has been shown to be effective in the treatment of unilateral vocal fold paralysis (UVFP). However, advantages of this material have been less examined in the clinical setting. The present study aimed to assess the beneficial effects of medialization thyroplasty type I with cadaveric fascia lata on the vocal function of patients with UVFP.

This prospective interventional case series was performed on 10 patients with UVFP, who were candidates for medialization thyroplasty. All the patients were assessed using video stereoscopy to determine the gap and closure of glottis. Voice analysis was also performed. The voice handicap index (VHI) was completed for all the patients. The level of satisfaction with voice quality was also assessed, using the visual analogue scale (VAS).

The mean VHI scores significantly decreased at 1, 3, and 6 months after surgery. The mean VAS scores (for voice quality) significantly increased within 1 month after surgery, whereas they gradually decreased at 5 months after surgery. The mean values of minimum and maximum pitch indices were comparable before and after surgery. The mean jitter score decreased at 1 month after surgery, while it remained constant at 6 months after surgery. The mean shimmer score gradually reduced within 3 months after surgery. On the other hand, the mean harmonic/noise ratio (HN/R) significantly increased at 6 months after surgery. The findings showed a significant decline in the frequency of anterior and posterior glottis gaps at all postoperative intervals.

Short-term improvement of vocal quality and glottic efficiency, along with reduced glottis gap, is expected following medialization thyroplasty type I with cadaveric fascia lata.

Foreign body aspiration is common especially in children. The absence of history of choking does not rule out the diagnosis. Diagnosis required high index of suspicion.

Undiagnosed foreign body aspiration mostly occurs in bronchial airway rather than larynx and can cause severe complications. In this article, we report a silent laryngeal foreign body aspiration to show that careful history taking and accurate evaluation of radiography are important factors for diagnosis.

The single most significant factor leading to detect of tracheobronchial foreign body aspiration is a high index of suspicion; this case highlights the possibility of a foreign body in the airway in patients who presents with a recent onset of chronic respiratory complaints.