جستجوی مقالات مرتبط با کلیدواژه « Strategy » در نشریات گروه « هنر و معماری »

The principles governing the reuse of industrial heritage aim to preserve its key features. However, there are various interpretations of these principles when it comes to the design process. This study utilizes international documents, specifically ICOMOS charters, as a source for extracting goals, policies, strategies, and design solutions related to changing the use of industrial heritage, adopting a combined quantitative and qualitative approach and logical reasoning method. By analyzing the content of the charters and recommendations, as well as the frequency of keywords related to landuse change, thirteen categories were identified , including integrity, authenticity, value, people-society, historical aspects, collective memories, tradition and characteristic, tangible-intangible aspects, culture, economy, spirit of the location, and the connections between them. For example, the goal of preserving the core values of the industrial complex within the value category leads to the identification of common patterns in both the tangible and intangible aspects of the works. In terms of economic policies, emphasis is placed on enhancing economic productivity for the benefit of the local community. When discussing traditions, an important strategy is to utilize the physical capabilities and visual values of the heritage as a source of inspiration for the new design. Identifying the character of the work involves considering elements such as the structure type, coverings, decorative style, materials used, furniture components related to the production line. Furthermore, maintaining the ability to host events and activities that took place during the active phase of the complex helps establish a connection between people, society, and industrial heritage. These components represent various instances that have been derived from international documents and provide different levels of activities related to the land-use change, as explored in this research. A quantitative analysis was conducted to examine the "communication network" among these categories as a foundation for resource management. The results highlight relationships between goals, policies, strategies, and solutions across different categories. For example, preserving the values of the heritage requires interaction with aspects such as "completeness" and "tangible and intangible entities". The decisions in the field of "people and society" are closely related to "authenticity", "collective memories", "economy", and "value". The volume of the communication network in the value category has the greatest impact on other categories. To demonstrate a practical application of the identified categories and the hierarchy of goals to solutions, the reuse plan of Shiraz textile factory was examined as a case study. The findings of the study revealed that the land-use change plan for the Shiraz textile factory included 14 practical actions related to value, 12 actions related to importance, and 11 actions related to collective memories. The remaining categories had a range of actions ranging from 2 to 7. Based on these actions, the land-use change plan received a score of 75.06%, indicating that it is considered a successful case of change of use. Overall, the model presented in this research can aid in designing according to the principles of industrial heritage protection and serve as an evaluation toolfor analyzing land-use change plans in alignment with international documents.

The historiography of urban heritage and historical areas is indicative of the complexity and richness of cultural identity, particularly highlighting the role of these cultural legacies as a national heritage. These areas, with their intrinsic historical, social, cultural, economic, and even political dimensions, play a crucial role in preserving and deeply connecting with the future studies of these regions. In this regard, the elucidation of urban conservation as a significant strategy in preserving and enhancing cultural identity in historical urban areas has gained attention. Research findings indicate that urban conservation not only contributes to the preservation of historical structures but also, through revitalization and revival of these areas, can enhance the quality of life for citizens and attract tourists. This research investigates the importance of urban conservation as a strategy for preserving cultural identity in historical urban areas, exploring the solutions, challenges, and positive effects of these initiatives. In essence, this study examines the origins and evolution of perspectives in the field of conservation and protection in contemporary times and is closely related to urban conservation strategies. The research methodology is a combination of literature review (quantitative) to understand theoretical foundations and qualitative methods to identify the values of cultural identity studies. Using quantitative indicators, the performance of urban conservation strategies is evaluated. The results indicate that a comprehensive exploration of the thematic dimensions and theoretical principles can effectively elucidate the consolidation of urban conservation strategies for the preservation of cultural identity in historical urban areas. Therefore, this effort aims to establish a clear structure and correlation between theoretical concepts and urban conservation strategies, highlighting their distinct roles in preserving and enhancing the cultural identity of historical urban areas.

Problem statement: 

Museums are among the most valuable places in the world. Tehran has rich historical, cultural, scientific, entertainment and tourism museums. Determining the visual identity strategy of museums is the responsibility of graphic designers. Using communication and advertising tools, the graphic design of museums is done by displaying visual information in the forms of visual identity design and environmental graphic design. The research in this field has mostly focused on the area of museum marketing and the study of environmental graphics. Studying the brand strategy in the visual identity of museums, this research analyzed the data gathered from several samples of the study in Tehran and around the world.

is to study those samples qualitatively and help develop strategic solutions in graphic design for cultural and touristic places such as museums in Tehran. The current research attempted to answer the following questions: What are the characteristics of the visual identity in Tehran museums from the graphic design perspective? And what strategies have Tehran museums applied for their visual identity?

This study used library and documentary sources and employed the descriptive-analytical method to comparatively study the examples of visual identity in Tehran museums.

In designing its visual identity, Tehran museums have used the following strategies: using the main brand name, using the image of the museum building, using typography in the design of the museum logo, distinguishing and adhering to the principles of service design, the national approach, and being inspired by tradition. Also, from the graphic design point of view, Tehran museums have followed the logo guide rules and have used unique typefaces and briefcases for the visual identity of their brand.
This research shows the importance of formulating, planning, and implementing a comprehensive strategy toward the integration of visual identity design in Tehran museums.

Throughout the history, the speed of disease outbreak has played an important role in reducing the independence and sustainability of cities around the world. Challenges arising from this important factor have affected the level of authority and sovereignty of cities and by becoming a global crisis, it has been able to have special effects on the strength and resilience of cities, especially the small ones. This research uses a documentary-survey method to analyze the use of scientific and technological tools and methods in empowerment and comprehensive development of small cities in the world and specifically, in Iran. A field study has been done in small cities (e.g., Amlash, Noor, Imamzadeh Abdullah and Jajarm) and the successful experiences of other small towns in developed countries have been reviewed. In addition to interviewing experts from the municipalities of these cities, 15 people (60 samples in total) were interviewed to obtain real information about the quality and socio-economic conditions of these cities, as a reflection of how they are managed. The participants were selected through snowball sampling. In this study, the findings showed that due to various constraints, if small towns wanted to be resilient to crises such as the outbreak of  COVID-19, they would have to build on priorities, e.g., increased bandwidth, virtual training and increased Internet access, and enhance their indigenous social networking activities, self-reliance, collaboration, and capabilities. The results showed that due to various limitations, if small towns want to be resilient and resistant to crises such as the COVID-19 disease, they must increase their self-reliance, assistance and indigenous capabilities through social networks. This important outcome can be achieved through the formulation and implementation of policies that enhance networking and inter-urban interactions (especially between the small cities and medium and large cities).

Because flexibility makes it possible for people to change their living conditions more optimally during their lifetime according to their changing circumstances and needs. Accordingly, the flexibility of the past has been the focus of designers. Investigating the principle of flexibility as one of the factors in increasing the quality of life in people's lives, considering the rich history of Iranian architecture in this field, is an important and noteworthy discussion. This paper seeks to identify the relationship between components and strategies in order to identify the relationship between the components of flexibility versus the strategies of flexibility. So the answer to the question is, "What is the relationship between the components of flexibility and its strategies according to the characteristics of each of them?" Because identifying the relationship between flexibility components and flexibility strategies is a complex process, this research can serve as a basis for basic research to identify the relationship between flexibility components versus its strategies. This paper uses the causal process method to identify the relationship between components and flexibility strategies in order to answer the question in a few steps by establishing a causal relationship between the material being studied and discussed. The causal process is a kind of logical connection of propositions and concepts, which can ultimately be the result of the connection between propositions and concepts. The basis of any qualitative research is based on the presentation of theory. It is important to take steps to develop knowledge and add to the awareness of people and to create a theory. Three methods are used to create theories: rules 8, based on axioms 9, and causal process 10. The causal process is defined as a set of definite or probable causal propositions that describe one or more processes with a causal mechanism that characterize the effect of one or more independent variables on one or more dependent variables .The causal process is used to create and create different theories in the field of knowledge. In such theories, the theory is first formed and evaluated in a logical system with the help of scientific propositions related to each concept. The causal process, in general, communicates the answers to research questions in a few steps by communicating between the concepts and keywords of the fields of study. Also, the method of collecting information in this research is based on library and documentary studies. Understanding the concepts, components, and strategies of flexibility in architecture is one of the most important parts of the research process. Following this knowledge, it is possible to construct the communicative propositions of the components and strategies of flexibility. Logical communication between components and strategies leads to the construction of causal propositions of communication and the explanation of the relationship between them. In this research, first, the issue of flexibility and its importance is examined and then this word will be explained from the point of view of experts. In the next step, the concept of flexibility will be described according to its components and strategies, and the structural and fundamental principles and characteristics of each of the components and strategies will be stated. In the last step and after the described steps, the components and strategies of flexibility and their relationship expression are evaluated. The results of this study indicate that the strategy of building systems as well as service spaces is the same component of flexible segregation and aggregation; Acceptable is the same as the equipping strategy for using space flexibility.

The main objective of this research is to identify and provide a solution for the vulnerable infrastructure of Tabriz city from the perspective of passive defense. Therefore, this research is a type of applied-developmental study with a descriptive-analytical method. Data was collected using library sources and a supplementary questionnaire filled by 20 experts in the fields of architecture, urban planning and passive defense. The findings of the research indicate the desirable condition of passive defense safety considerations in providing suggestions. The research planning process is as follows: 1. The quantitative model for determining the levels of the centers of gravity of the Metropolis of Tabriz shows that, from the total 32 infrastructures, 17 infrastructures are classified as vital and critical infrastructures and 15 are classified as important and maintainable centers, representing the significant number of vital and critical centers. Creating a large number of vital and critical centers instead of a single critical center and increasing the distribution of important centers in the city to promote the security of the city against military attacks are regarded as key issues in the discussion of damages and threats in passive defense. 2. According to the quantitative threat model in Tabriz metropolitan area, the threat of missile and airborne strikes were selected as the base threat: 20 centers of gravity out of the total of 32 centers are at stake of this threat, indicating the predominance of this threat on the assets of the city. Therefore, missile and airborne strikes were considered as a major threat in the modeling, network analysis and layer standardization in the GIS environment. 3. The final map of the vulnerability of the metropolitan areas of Tabriz drawn using fuzzy overlapping functions in the ARC_GIS environment with 22 effective indexes in the form of five criteria (vital arteries, crisis management centers, military and police centers, urban facilities and support centers), the basic threat of airborne and missile attacks and coefficients of the criteria and indexes obtained from the Super Decision analysis software model show that the vulnerable zones of Tabriz are classified into five levels: The area with very low vulnerability is 13.7%, the low vulnerability area is 9.5%, average vulnerability area is 23.5%, high vulnerability area is 32.3%, and extreme vulnerability area is 21% of the total metropolitan area of Tabriz, which is in contradiction to the principles of passive defense and increases the spatial vulnerability of the city. It is therefore necessary to develop a strategy based on passive defense principles to reduce the vulnerability of the city. 4. According to the average model, the nearest neighbor, the average expected distance between infrastructures of Tabriz metropolitan area is 455 meters, but the average infrastructural gap is 264 meters. The ratio of the nearest neighbor is 58%, showing the cluster distribution of Tabriz city centers. This ratio is in contradiction to the principles of passive defense and exacerbates the spatial vulnerability of the city. It is thus necessary to apply the principle of dispersion of passive defense regarding centers of gravity in Tabriz. 5. According to the SWOT model, the results of evaluating the strengths and weaknesses of internal factors by studying and identifying critical centers in Tabriz metropolitan area indicate that the city’s weaknesses are more than its strengths. Therefore, drawing on the strengths, some strategies must be used to reduce vulnerabilities caused by the weaknesses and threats of the city.

In recent years, rising the environmental crisis due to urban physical growth toward surrounding natural areas, has increased the necessity of attending urban environment. One of these challenges is climate change.Using new urban views based on the environment can response to physical needs and leads to nature protection,biodiversity and increasing the quality of environment in the city and finally response to problems of climate changes. In this regard, one of the new ideas is Biophilic Urbanism. So the aim of this study is presenting an analytical model on assessing the properties of the biophilic city in five cities; Singapore,Portland,Brisbane,Perth and Berlin in response to climate changes. The methods of this study are descriptive (based on the documental studies) and analytical (by using Meta –SWOT technique), with quantitative and qualitative approaches. The results show that the biophilic strategic actions in the city of Singapore are the best among the others. Also, every three objectives of the biophilic city have top importance and in reaching to an biophilic city and in response to effects of climate changes, explaining the strategies in two capabalities of forest parks and urban agriculture are the priorities (internal factors). Giving priority to environmental development rather than physical one, is the most important environmental factor (external) in reaching to the biophilic city objectives.

The Islamic Architecture is a course that educates the architects in such a way that through encounter ing the Islamic architecture they develop an internal association with the intellectual (theoretical)-operational (practical) system and gain a special abil ity in producing works of arts in accordance with the Islamic ideas, culture, and identity. The aim and ideal of the Islamic Architecture Engineering course is to satisfy the needs and requirements of the Islamic nations to create a kind of architecture that is ap propriate to the Iranian-Islamic culture. If architec ture is the sign and manifestation of Islamic Identity, then the Islamic architecture can pave the way for reaching the excellence in the society. The necessity of this field in upstream documents such as the Twenty Year Vision Document and the Five Year Plan, and its newness, becomes more im portant encouraging students to continue in this field. Providing the necessary facilities to achieve this goal by investigating the current status and designing the optimum situation provides the possibility of planning for the future in the university. Regarding the role of awareness raising in Islamic architecture education, the student's inner interest plays an important role in accepting and admission of the field. This helps to improve the status of the field and the acceptance of the discipline in the community. Creating motivation for the education of Islamic architecture has three factors which influence either directly or indirectly the success of the education. The aim of the present study is to determine the strate gies for motivating the students of Islamic architec ture. Considering the nature and method of data col lection in the study and considering the present tools, i.e. questionnaire, the present study adopts the sur vey method. In order to correlate the ideas to reach a common idea after getting the views of the interested parties (professors, students, and graduates) using questionnaires, the Delphi method was applied. Final ly, to investigate the affecting factors on the motiva tion, matrices were developed to evaluate the inter nal and external factors. To normalize the coefficients of the matrices, SPSS solution was used. The SWOT Model was used to present the strategies. With the faculty assumed as having the pivotal role in creating motivation, the influencing factors on the motivation are classified as internal factors including the profes sors, the faculty’s programs and the place of educa tion, and external factors consisting of socio-cultural setting, scientific setting, and economic conditions. The results suggested sentence of 13 strength and 12 weak points in the present trend and method of Is lamic architecture education, and 10 opportunities and 23 threats were identified. In the end, the strate gies of Opportunities (SO), Weakness Opportunities (WO), Threat of Weaknesses (WT), and Opportunity of Threat (ST) were offered to improve the motivation of the students.

In order to achieve a new Islamic civilization, in between science topics such as creating works of art and architecture, it is necessary to present a conceptual model and a foundation. In terms of structure and process, this model should be comprehensive and content of each stage of the sources must be explicated according to islamic rules. In addition, this model should provide a structure, so that we can evaluate the quantitative and qualitative aspects of human processes and we should be able to  criticize it.  In thishandbook we have explain the human processes in five stages andcompulsory human processes (based on Figure - 1) are explained.

In the first stage: determination (world and people) Islamic point of view : At this stage of actual and potential positive and negative tendencies of human beings and their needs and their relations with each other and the world of the comparative study and analysis between Islam and other schools in the world. This step is important threads about anthropology, epistemology, god, ontology, sociology, philosophy, history and the human relationship with the natural environment and artificial world as a whole. Of topics (beliefs)and the above categories (needs and instinctive inclination) people and the concept ( Aesthetics) will be concluded by the Islamic laws.
In the second phase: the category (motivations and intentions) is voluntary and optional for every human beings.
From the perspective of Islamic motives, it is classified in five (solvents, recommended, permissible, detestable and forbidden) categories. They are called (five basic sentences ).
In the third phase: one based on perception internal motivations (conceptual and divine) wants to practice or work in the natural world, made in(Material and natural forms). Islam (the Shia school) has ten principles to concepts and forms of expression in the world of nature, which is subjective. . The humanitarian principles enables (artists, architects and urban planners) to make a detailed program and so would realize the conceptual and temporal and spatial learning with respect to the total circumstances of time and place in the natural world.
In the fourth phase: Based on the previous steps and talented person (speech, behavior or works) is produced which generally is manifested in the phenomenon of his ideas.
From an Islamic perspective, the phenomena like (incarnation) or (neutral), are nothing but a sign, such as human relationship with his own image.
In the fifth phase: works of man, material and spiritual has an impact on the audience and the subject. Material impacts are a mandatory issue and are related to the overall environmental conditions. But the spiritual influence is optional and depends on the relative audience. Artists and audiences have also two linkages. A relationship (innate, kind, eternal and fixed) and one type of relationship (relative, multiple, variable) is dependent on the total circumstances of time and place.

Islamic culture in the Shiite-based research methodology of this thesis is based on two source (wisdomand story). The above data through methods (logic) and (commentary - analysis) are investigated and approved.
According to Islam, what is (scientific), is rational and what is rational, is (Islamic) and the sources and bases of the above can be assessed and approved. In the process of this treatise, the relation of Islamic ideology with each one of the above-mentioned sources and bases will be discovered, assessed and compared with other competitive ideologies. At the end two tables will be introduced to assess the human processes. In the first table the quality impacts and content impacts will be studied and reviewed (figure number-2).
And in the second table, the effect of quantity and engineering work will be evaluated. (Figure - 3)
It can opens the door to reform of educational programs on topics such as between knowledge like (arts and architecture and urbanism).
And methods of research and design and construction management processes at all levels, are from an Islamic perspective and assist the executives and experts to assess the effects of those works.

Nowadays Cities, as the manifestation of a new form of life in the age of communication and the fourth wave and also the center of maximum concentration of social and economic services, require the highest level of service methods and technologies. On the other hand, congestion and population density, urban transport problems associated with environmental pollution and waste of time are origin of finding ways to alleviate the pain of living in cities. The dimensions of urban services have changed regarding to the increasing information and communications technology and its impact on different aspects of life; as a necessary tool to live in modern cities. Municipality as the beating heart of the city has to enter to the world of electronics and develop electronic commerce organization that utilizes ICT services in the field of municipal functions with fast, available and secure features. In order to achieve this goal using a long-term strategic planning can be effective. Strategic planning was born in the heart of the strategic management. The basic principle of strategic management is that organizations need to take advantage of external opportunities and avoid or reduce the effects of external threats, therefore they have to develop appropriate strategies to meet their needs. The other essential activities of strategic management are to identify the strengths and weaknesses of the organization and its departments and units. The identification and evaluation of strategic internal and external factors help company to gain the success. Implementation and development of electronic public services will influence on economic, social, cultural, and political aspects of city as well as city administration and its citizens. Providing online services to citizens, wherever and whenever, will cause satisfaction among citizens, develop easy access to public and private sector, creation of online communities, online voting, and fair distribution of resources among citizens in urban management. Actualizing the desired image of city in international communications as an intelligence community will develop political image of city and citizens. This study is a descriptive research. By describing the strengths, weaknesses, opportunities and threats, this survey will explain the matrix of coefficients and rate obtained external and internal factors. The population of this research is stakeholders and key informants in this field who operate as scientist and practitioner. The theoretical framework is based on the theoretical foundations of strategic planning and formulating strategies in standardized and validated models. For better utilization of information, the procedure is done in cooperation with experts at Yazd Information Technology. Yazd, in terms of economic and social indicators in various areas of development, has significant growth in recent years and it is located among the developed cities in the field of electronics such as Tehran, Isfahan and Tabriz. The strategic studies and recognition of grounds and challenges of Electronic urban-services in municipalities are essential affairs to develop urban management in innovation and growth of serving to citizens. For identification of environment in the set of strategies and their implementations and also opportunities and external threats of the organization, in the first phase, this study used the Pestel (Pest) analysis pattern. According to this model, the external environment of the organization is divided to six parts including: political, economical, socio-cultural, technological, environmental and legal. By making effective use of Pestel Analysis, the organization can be ensure that what it is doing is aligned positively with the forces of change that are affecting its world. By taking advantage of change, it is much more likely to be successful than if its activities oppose it. In order to assess the strategic factors, the effects and relative importance of the factors in the relevant areas, as well as a range of factors, have been measured through IFAS and EFAS. In the next stage, for Strategic Positioning of organization and suggesting strategies SWOT is used. A SWOT analysis (SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a organization. Identification of SWOTs is important because they can inform later steps in planning to achieve the organization’s objective. This research has evaluated the most important opportunities, threats, strengths and weaknesses of Yazd municipality by using Pestel, EFAS, IFAS, IE matrix and TOWS model. Finally the strategies have been presented for developing services in Yazd. The results show that Yazd municipality in the field of e-services is located in the position of opportunities prevailing on the external threats and strengths on weakness that in this conditions, it is suggested to use change direction and preserve available strategy status.

In the history of human life natural disasters are unexpected and earthquake is the most destructive one. Iran is located on an earthquake belt and it really has a lot of faults, thus, active faults and earthquakes are inevitable in Iran. "Crisis management" is one of the most basic human activities to relief waste due to earthquake. Type of this research is a "descriptive - analytic", in which data is based on gathering field studies. Therefore, with field harvesting of 35 qualitative and quantitative indicators of all parts of residential villages - City Aslanduz, and to apply Swot strategic, provides new strategies for crisis management of residential Aslanduz. As well operational priorities of suggested solutions are obtained by sing Analytical Hierarchy Process AHP. Eventually to identify priorities, operational guidelines, the average rank of the model is used. The results show, In order to improve the current situation for rural residential - City Aslanduz in reducing damage caused by earthquake, Renovation projects in older tissues, supervision of involved organs in the construction, and urban structural, especially the Housing Foundation, to increase the economic potential residents of older tissues, Mandating the use of lightweight materials, and promoting the light-weighting culture, and raising awareness of residents in the use of durable materials, are the most important strategies which are priorities for better performance.

In contemporary capitalism, the city as an appropriate location and urbanization as a way favorable to the environment is considered. Penetrate and influence the culture of capitalism in the Third World, including Iran Heterogeneous urban concentration caused rapid urban population growth and massive migration of rural–urban. Today the city of Karaj, institutional-managerial numerous issues, including, Weak administrative and regulatory agencies on urban issues, Selective management of urban services to residents of the neighborhood, The lack of efficient decision-making tools and information and documents in the city of Karaj and Instability in the urban management, urban issues are becoming more complex. In this paper, Institutional structure - management the city Karaj of using SWOT techniques have been evaluated. And according to research findings, strengths and opportunities of properly obtained in order to overcome weaknesses and threats are not used. The strengths weaknesses and Threats on the opportunities are dominant. And type of strategy, (contingency) diversity strategies will show. And in the end priorities QSPM matrix based on strategies and is suggested.

Dealing with major challenges that many of the regions in Iran are faced with that, it is necessary to analyze the capacity of regional institutions and enforce their abilities. This article, therefore, tries to assess institutional capacity in the studied regions to demonstrate their institutional capacity. The article, also, aims to respond to this fundamental question: what are the appropriate strategies to enforce institutional capacity in Boukan and Orumiyeh counties? In order to reach the above aim and also answer the posed question, the surveying method is used. The paper also applies the strategic planning framework to determine appropriate strategies to enforce institutional capacity in the studied regions. The results demonstrate low institutional capacity in Boukan (by the average 2.46 out of 5). The results also demonstrate medium institutional capacity in Orumiyeh (by the average 3.04 out of 5). The appropriate strategies also include creating legal mechanisms to improve the relationship between institutions, improving the circumstance and necessary and appropriate legal arrangements to improve the performance of institutions, providing the necessary circumstance to enhance the accordance of the national and provincial regulations with their regional counterparts, enhancing the role of technical committees, devoluting of the local affairs to local institutions, creating a legal context for cooperation of existing institutions in regional governing process, improving institutions’ access to knowledge and learning resources, paying attention to viewpoints and wills of local people, and enhancing the institutional abilities.