Developing a causal model for organizational factors effecting on Human Resource Productivity

The purpose of this study was to investigate the impact of internal marketing on human resource productivity through the mediating role of transactional behaviors. The purpose of this study is applied and is a descriptive survey with regard to data collection method. The statistical population of the study was staff of Fars Province Industries and Mines Organization. The statistical sample of the study was 217 people based on Cochran formula and the participants were selected by simple random sampling. The research instrument was a standard questionnaire whose validity was confirmed by content validity and its reliability by Cronbach's alpha. Data analysis was performed using SPSS 25 software for inferential statistics and LISREL8.8 for path fitting. The results showed that internal marketing has a positive and significant effect on human resource productivity. The indirect impact of internal marketing on human resource productivity through the mediating variable of organizational citizenship behavior was also confirmed. Therefore, internal marketing can be an effective factor in improving manpower productivity.