Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media

Author(s):

Shiva Ghavami Lahiji , Vahidreza Mirabi * , Mahdi Bagheri , Serajalddin Mohebbi

Message:
Article Type:
Research/Original Article (بدون رتبه معتبر)
Keywords:

Content Marketing , purchase intention , social media , Retail Industry , Grounded Theory

Language:
Persian
Published:
Journal of business management, Volume:12 Issue: 47, 2020
Pages:
314 to 339
https://www.magiran.com/p2198658  
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