Identify the dimensions and macro components of the innovative model of promoting customer relationship management based on business intelligence and examine the relationships between them

The purpose of this study is to provide a model for improving customer relationship management in Iran republic Islamic shipping lines. The present study is based on applied purpose and survey method. The method of data collection is a mixture of library, field and survey methods. In order to achieve the dimensions of the model, the analysis of the qualitative content of the countries' experiences, articles, books and valid reports was performed, which eventually led to the identification of 5 dimensions with 22 components These dimensions and components were used in the design of the questionnaire with a Likert five-point spectrum after confirmation of validity and reliability by 15 expert and 127 people were tested in the adult community. The results of 93 additional questionnaires were analyzed using SPSS and Smart PLS software and thus the fit of all dimensions and components and finally the model was achieved. The GoF criterion was used to measure the overall fit of the model, which amounted to 0.550, which means that the overall fit of the model is strong.