Explanation of effective factors on life environmental behavior of gardeners in Meshkin shahr county.

Chemical pesticides are the most important pollutants in the environment and groundwater. Accordingly, the objective of this survey research was to explanation of factors affecting the pro-environmental behavior of apple gardeners in Meshkin Shahr County in Ardabil province. Statistical population of the study consisted of 1492 apple gardeners out of which 200 gardeners selected as sample using Cochran formula and multi- stage sampling technique. Data were collected by applying a questionnaire developed for the study and were analyzed using SPSS23 and Smart PLS2. Validity of the questionnaire was approved by a panel of experts and construct validity using AVE Index. In order to measure the reliability of the questionnaire, Cronbach's alpha and composite reliability (CR) were calculated. The results showed that, the information Resources variable explained 25% of the variance of apple gardeners' environmental knowledge; environmental knowledge and information Resources variables explained 71% of the variance of their environmental attitude; and finally, environmental attitude and knowledge variables explained 58% of the variance of apple gardeners' pro-environmental behavior.