Presenting a model for realizing quality culture in higher education (Grounded Theory)

The purpose of this study was to achieve a pattern of quality culture in higher education. The Ground nature of the culture of quality requires that in order to achieve and develop it, first its specific processes and mechanisms be known. Therefore, this study sought to answer the question: "How is the quality culture achieved in higher education?". For this purpose, qualitative research method, the method of Grounded Theory was used. In-depth interviews were conducted with higher education professionals who had experience and Author in the field of the study process and were selected by theoretical sampling method. Strauss and Corbin' content analysis method was used to analyze the data with using MAXQDA software. Analysis of the interviews, as well as related documents and studies, led to the formation of the theory. The model obtained from this study shows that the causal factors that lead to the realization of quality culture are initial assessment, needs assessment, transparency, value governance and curriculum, and society, organizational climate and organizational goals as environmental factors on the desirability of creating culture. Quality is effective that if the above things make the path to realization possible, strategies for continuous improvement, empowerment, communication, virtue of quality culture, organizational citizenship behavior, pedagogical promotion and trust, as a result of which, a culture of quality is formed.