Culturalization of "audience attraction" in the media by being influenced by the three components of simplification, conciseness and truth-telling in Bustan and Golestan Saadi

The media in all its forms is the arena of conveying the message to the audience, and all types of media play a prominent role in creating culture and changing the beliefs and attitudes of the audience; Therefore, due to the diversity and multiplicity of new media, the issue of audience attraction is more important than ever. The present study, with emphasis on different types of media, in the form of interdisciplinary studies, has introduced three prominent components in Saadi Park and Golestan. The research method is theoretical-citation and based on humanities data And the research findings show that Saadi has used the components of simplification, conciseness and truth-telling as three very effective strategies in attracting the audience and the correct application of these tricks has led to his global success. Intelligent strategies that have the ability to be very effective as a raw material in sparking media messages to attract the attention of the audience.