نشریه پژوهش های کارآفرینی و نوآوری
سال دوم شماره 3 (پیاپی 4، پاییز 1402)

Self-efficacy is a personal judgment that results from how a person performs tasks and responsibilities and affects all areas of human effort and through the person's beliefs about their own power; It is effective on the power of choice, influence and resilience in facing challenges and decisions. Business coaches are people who have a tremendous impact on the skills training and professional life of people in the society. The stratum can change the professional life of a significant number of people in the society. For this purpose, in this research, the self-efficacy dimensions of technical and professional educators have been studied with the qualitative research method of phenomenology, and in order to conduct the research, 14 organizational experts participated with the interview tool. For data analysis, first the themes were identified and placed in the primary clusters, the primary clusters were further investigated and some of them were merged with each other, a number of themes were transferred from one cluster to another. Found, a number of themes that were synonymous with each other were removed, sub-clusters were formed for themes that are close to each other, and the final themes and clusters were revised by experts (organizational-university) to validate the research results. We're reviewed and the final modifications of the analysis were made on the theme. Based on the results of the research, it was determined; Self-efficacy dimensions of technical and professional trainers, taking into account the dynamic changes in the future of the labor market; including "thinking, research and knowledge-oriented; innovative thinking, entrepreneurship, technology; brain coaching; Systematic thinking; political literacy and critical thinking; digital literacy and media literacy; experimental literacy; environmental literacy and social responsibility; order and time management; Recognizing personality traits, gender and body language. It is hoped that this research can create valuable insights for empowering and improving the skills of trainers of the country's technical and professional organization. For this purpose, strategic suggestions have also been presented.

 "The high speed of changes and fluctuations in the business environment poses significant challenges for individuals and organizations. Complexity in organizations and environmental fluctuations has been rapidly increasing due to factors such as heightened competition, globalization, technological advancements, and human resource issues. Addressing these challenges requires harnessing the power of the mind and empowering individuals. Rastacoaching, a form of business facilitation, promotes creative thinking and business development by connecting less experienced individuals with more experienced mentors who guide them through a formal or informal coaching process. A development-applied research study on Rastacoaching has been conducted in Iran to explore effective strategies for managing complexity and rapid changes in the business environment."

The statistical population of the research in the qualitative part includes 20 business coaches (with international coaching certification from the Federation (ICF)), and in the quantitative part it includes business coaching activists who are both informally/independently and officially in statistics Published by the Ministry of Industry, Mines and Trade, there were 307 official business coaches and 87 informal coaches who provide coaching services in scientific and research cities, and a sample of  200 people was randomly selected.

The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part, which was compiled using the literature and research background and findings from the interview, and its validity and reliability were checked using experts' opinions and was approved. The results of the research included the identification of 35 codes, which were distributed quantitatively among the community in the form of a questionnaire, and the results indicate that the variables of value creation, promotion of coaching culture, targeted advertising along with the improvement of the level of general skills have significant direct and indirect effects on development. are coaching and the variables of strengthening the mutual benefits of coach and coach, interaction and uniformity of science and experience in the coaching market, positive mindset along with commitment to learning have an indirect effect on the development of coaching.

 Considering that scientific coaching is emerging and has attracted a lot of attention during the past decades, and its purpose is to increase the professional and personal capacities of people. As one of the most applied sciences, it can play a role and the need to investigate it is inevitable.

The main purpose of this article was to investigate the impact of social media marketing on the purchase intention of users with the mediating role of customer support and customer engagement. The current research is a descriptive-correlation-type applied research and it was carried out with a quantitative approach. The statistical population of this research is the followers of selected advertising companies' pages on social networks (Instagram), of which 54 people have been selected as a sample to answer the research questions. Due to the importance of advertising and interaction with customers in the online space, this research aims to explain the consequences of advertising in the digital space, focusing on customer involvement with the brand, customer support for the brand, and purchase intention.The statistical population of this article includes the followers of selected advertising companies' pages on social networks (Instagram). So that the sample members, based on viewing the advertisements presented on the company's page, evaluate the said advertisements and provide their opinions regarding the level of engagement with the advertisement, support of the advertised brand, and the intention to purchase the product from the advertised brand. With the emergence and rapid growth of the Internet and related phenomena such as social networks, traditional business models are no longer sufficient to meet modern needs, and new approaches need to be employed. As mentioned, with the development of the digital space and the increasing use of smartphones by a wide range of people, social media has become a key tool for organizations to interact with customers and implement marketing objectives. The penetration of social media into everyday life is such that different segments of society spend a significant amount of time examining the content published on these platforms. The widespread use of digital space is facilitated by easy access to the Internet through personal computers and mobile phones, allowing users to access these media at their desired time and location. In line with the rapid growth of social media and the inclination of various segments of society to use them, these platforms have become exceptional tools for business interaction with customers and the implementation of marketing strategies. In this regard, online advertising, or digital advertising, has become one of the most important functions of these media. Through attractive and subtle approaches, digital advertising captures the attention of consumers, raises awareness, and influences them. The importance of advertising and customer interaction in the online space has led this research to explore the consequences of digital advertising, with a focus on customer engagement with the brand, brand advocacy, and purchase intention. The results of this study will be discussed and examined further.

Business model innovation is a crucial aspect of creating value from technology and ensuring that customer needs are met. While product or service innovation is often the main focus, business model innovation involves changing or creating new business models. In this study, an innovation agility model in the business model is designed with a focus on customer experience in new businesses in Tehran.

The research methodology involved qualitative research using thematic analysis. The statistical population included active professors in entrepreneurship and innovation, as well as managers of start-up businesses with at least 3 years of work experience. Semi-structured interviews were conducted to collect the research data, which took place in the spring of 2023.

The findings identified 8 components related to business model innovation and customer experience, including customer orientation, product innovation, service agility, acceptance of change, market factors, organizational and management factors, innovation agility, and customer experience enrichment. Overcoming challenges and effectively implementing customer experience strategies can lead to improved customer satisfaction, increased efficiency, and higher profitability. Artificial intelligence plays a significant role in enhancing the customer experience, as it has the potential to improve efficiency and personalize interactions. By leveraging AI, businesses can create meaningful and positive customer experiences, ultimately building brand trust and satisfaction.Conclution: Artificial intelligence has a great potential to help businesses in various areas of work, one of the important areas where artificial intelligence can help businesses is improving the customer experience. The integration of artificial intelligence in various industries has led to significant changes in the way businesses operate and how they interact with their customers.In particular, the use of artificial intelligence can be very helpful in improving the customer experience, which is due to the high potential of artificial intelligence in many work areas, including improving efficiency and personalizing the customer experience. Is. As technology has largely permeated.

The question of what elements entrepreneurs pay attention to enter a specific industry is important in the entrepreneurship literature. On the other hand, people's decision-making style follows three logical, emotional, and intuitive patterns. This research has been done to answer the question, what factors do entrepreneurs with a rational, emotional, and intuitive style pay attention to enter an industry?

This research is applied research in terms of purpose and tries to help to shed more light on how entrepreneurs make a strategic decision to choose an industry. This research has a mixed method design (multiphase design). The decision-making model of entrepreneurs is assessed with a quantitative approach, and the tool for collecting is a questionnaire. The way entrepreneurs decide to enter a specific industry will be examined with a qualitative approach. The interview method has been used to obtain the required information at this stage.

The research findings show that the way entrepreneurs enter with a logical, emotional, and intuitive style has a series of similarities and differences. The clustering of extracted codes in this research is categorized into 21 themes.

The results of the research showed what factors entrepreneurs with a logical, emotional and intuitive decision-making style consider for choosing an industry.

Today's world is characterized by rapid changes in customer expectations, technologies and work methods. In order to adapt to these changes, organizations are forced to design and implement creativity-stimulating structures and approaches. Knowledge management provides a platform for improving the organization's performance by identifying, collecting, storing and sharing knowledge. One of the areas that can improve under the influence of knowledge management is organizational creativity and entrepreneurship. Capable leadership can direct and motivate the forces of the organization towards the goal. Therefore, the current research seeks to investigate the impact of knowledge management on organizational entrepreneurship with the mediating role of leadership in Bank Saderat Hormozgan branches

In terms of purpose, the present research is applied in terms of data collection method, descriptive correlation type, and cross-sectional in terms of time. The statistical population of this research includes the employees of Hormozgan Bank Saderat branches, which was calculated using Cochran's formula and a sample size of 184 people was selected by simple random sampling. In order to collect information, the questionnaire of knowledge management (Chen and Huang, 2009), organizational entrepreneurship (Brown et al., 2001) and leadership (Bass and Alio, 2000) was used. Cronbach's alpha coefficient of knowledge management, leadership and organizational entrepreneurship variables were 0.768, 0.701, 0.796, respectively, and their content validity was confirmed using experts' opinion.

The research findings show that knowledge management has a positive and significant effect on organizational entrepreneurship and leadership. In addition, the positive effect of leadership on organizational entrepreneurship and the mediating role of leadership were confirmed.

The variables of knowledge creation and knowledge storage have the highest factor loadings indicating their significant role in knowledge creation, emphasizing the essentiality of identifying and creating knowledge for successful knowledge management implementation. Regarding leadership, the non-intervening nature of leadership rejects the meaningful relationship between non-intervening leadership and knowledge management, as evidenced by the conducted analyses using any software. Utilizing organizational leadership to achieve predefined organizational goals and encourage employee autonomy and innovation fosters a dynamic environment and enables organizational entrepreneurship.

The objective of this study is to design a business sustainability model that incorporates Islamic values and ethical principles, with the aim of promoting business growth and development. To achieve the objective, a combination of content analysis and expert consultations was employed. Content analysis was used to identify relevant Islamic and ethical values, dimensions of development, establishment of Islamic businesses, and growth strategies. Expert consultations were conducted to gather insights and validate the findings. The designed business sustainability model encompasses various strategies and values. Strategies identified include time and opportunity recognition, innovation at work, skills and knowledge in business, honesty in dealings, healthy relationships, risk-taking, planning, improving the working environment, control and supervision, meritocracy, training and skill enhancement, and incentive and penalty systems. Islamic and ethical values identified as governing principles include understanding of change, spending in work, remembrance of God in work, reliance on God, being goal-oriented, and having dedication and effort in work. Incorporating Islamic values and ethical principles in business practices can contribute significantly to business sustainability. The designed business sustainability model provides a framework for businesses to integrate these values and strategies into their operations, fostering growth and development while maintaining ethical standards. The findings of this study can guide entrepreneurs and business leaders in creating sustainable and ethically-driven businesses.